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Browsing by tag: replay

Replay Essential ~ new fragrances

Posted by Robin on 22 December 2014 Leave a Comment

Replay Essential

Italian denim brand Replay has launched Essential, a new fragrance duo…

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Relover

Posted by Robin on 6 November 2014 2 Comments

The ad for Replay's new Relover fragrance.

Replay Relover ~ new fragrance

Posted by Robin on 13 October 2014 21 Comments

Replay Relover

Italian denim brand Replay has launched Relover, a new fragrance for men. It is the brand’s first fragrance under new licensing arrangements with Mavive…

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Replay Jeans Spirit! ~ new fragrances

Posted by Robin on 30 June 2011 4 Comments

Replay Jeans Spirit!

Italian denim brand Replay has launched Jeans Spirit!, new fragrances celebrating the line’s 30th anniversary…

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Tens of thousands of water guns

Posted by Robin on 1 September 2010 4 Comments

The [water] guns were tied by the dozens to park fences and hung from trees. They could even be found tied to the brakes of bicycles.

Each gun had attached to it a short note to which had been applied a sample of the perfume. The perfume, of course, had dried, but the card claimed the perfume could be revived simply by sprinkling a drop of water where the fragrance had been applied.

— An Israeli ad agency used water guns to promote the Replay fragrance. Read more at Squirt and sniff: One way to sell a perfume at Media Life.

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