Hugo Boss has launched Ma Vie Pour Femme, a new fragrance for women. Ma Vie Pour Femme is fronted by actress Gwyneth Paltrow.
The new fragrance featuring Gwyneth Paltrow.
Inspired by the independent spirit of a woman. Pause to enjoy the simple moments in life. A walk home a dawn. The sun on your skin. The touch of a flower.
It is in these moments that the Boss woman is at her most captivating, exuding a glow of femininity and confidence.
The fresh, indulgent, fulfilling and unique perfume invites you to take the time to really treasure and savour each moment.
Notes include cactus blossom accord, freesia, jasmine, rose, woods and cedarwood.
Hugo Boss Ma Vie Pour Femme is available in 50 and 75 ml Eau de Parfum. It is currently exclusive to World Duty Free and will go into wider distribution next month.
(via worlddutyfree, found via moodiereport)
“The new fragrance featuring Gwyneth Paltrow.” Which part of her, I wonder, and what techniques were used. Maceration? Surely not enfleurage?! Dry distillation, then? I do hope she didn’t mind terribly.
Ha…doesn’t matter, they clearly used a Gwyneth robot anyway. The real Gwyneth must have been busy
LOL exactly!
A Gwynbot!
Perfect!
Cactus blossom accord? I have never heard of this. I’m wondering what this smells like? I remember when Ms. Paltrow was the spokesperson for Estee Lauder. I assume when you are a spokesperson, you get an unlimited amount of their fragrances. What an awesome gig to have.
It’s been used before, but offhand can’t think of a fragrance to tell you.
My guess is she’s more interested in the $ she gets paid — reportedly 2 million just for Boss Jour Pour Femme (and I think she’s now fronted 4 of their scents), & 8-something million for Estee Lauder. Presumably she can afford to buy fragrances far better than either brand makes
Presumably.
There’s a pleasantly feminist message in there. The “walk home at dawn” is no longer a Walk of Shame, but “a simple moment” when “the Boss woman is at her most captivating.” The Boss woman must not wear much makeup, though, to look so good after being out all night.
I have a feeling you are giving them more credit than they deserve