London’s Serpentine Galleries have collaborated with renowned fashion house Comme des Garçons to create a bespoke unisex fragrance entitled SERPENTINE. The scent was developed on the occasion of the Serpentine Galleries’ expanded presence in the Royal Park of Kensington Gardens with the new Serpentine Sackler Gallery, designed by Zaha Hadid Architects. The scent will be available for sale in Spring 2014.
Serpentine Galleries invited Tracey Emin to design SERPENTINE’s bottle and box, the first in a new, ongoing artist commission. Created in France during the summer of the artist’s 50th birthday, Emin’s drawing takes inspiration from a sculpture she purchased depicting a lovers’ embrace. The handwritten text for the bottle face reads: “The Grass, The Trees, The Lake, And You”. The bottle text is printed in luminous silver and the artwork for the packaging slip cover is hot foil stamped in bright silver.
Christian Astuguevieille, creative director of Comme des Garçons Parfums, with Emilie Coppermann, perfumer, developed the fragrance in response to the Serpentine Galleries’ unique setting in an historic park in a large city. The result is a fresh, accessible yet deceivingly complex and light unisex scent.
Christian Astuguevieille said: “The Serpentine asked me to create a perfume that would be rooted in their geographical location in the middle of one of biggest parks in the middle of one of the biggest cities of the world. We worked on the concept of ‘Green and City’, but not any green space in any city. The perfume we made is London specific, finding the best fresh and tender green notes from Kensington Gardens and Hyde Park and interplaying and juxtaposing them with the smells of London, the circulation of its traffic and its air. We wanted to create a fragrance that symbolised Nature in a City”. The scent is composed of grass, leaves, pollen (galbanum, irisleaf), oxygen (aldehyde, ozone), asphalt (black musk, nutmeg), labdanum, smoked cedar with a little bit of pollution (benzoin, juniper wood, gaïac wood).
Comme des Garçons + Serpentine Galleries Serpentine launches on 28 April, in Eau de Toilette, size unknown, €66, £56, $95.
(via serpentinegalleries.org, found via en.vogue.fr)
Update: the Serpentine fragrance is in 50 ml.