Ocean Bank, for example, went for “a premium fragrance that begins with mouthwatering mandarin, fresh watery ozone, and green cardamom notes, supported by black pepper and musk,” says Dublino. Helm Bank’s l’essence, developed as part of a complete sensory rebranding, includes hints of chocolate, oakmoss, and peppermint.
— Banks are getting on the scent marketing bandwagon. Read more at What Should a Bank Smell Like? at Bloomberg Business Week.
This reminds me of an old episode of the Simpons. The children were taking one of those tests that’s supposed to predict your future career. The teacher said “Question sixty. I prefer the smell of (a) gasoline, (b) French fries, or (c) bank customers.”
Excellent!