What would a trip to Paris be without perfume? While I’ve been in Paris, I’ve spent time with Denyse Beaulieu of Grain de Musc, who kindly wrangled me a few perfume-related press invitations. In this post, I’ll give you an overview of a few of these doings, with real reviews to come over the next few weeks.
Jean Patou: To launch Jean Patou Joy Forever, Patou set up one-on-one meetings for journalists with a company vice president and Patou’s new nose. Denyse and I went to Patou’s tiny storefront on the rue de Castiglione and were ushered upstairs to a reception room just big enough to hold a desk and a table with tea and plates of jasmine and rose macarons from Pierre Hermé.
Big changes are happening at Patou. First, Procter & Gamble sold the brand to a family-owned company in 2011. The new company brought in a new perfumer, Thomas Fontaine, who orchestrated the re-releases of Chaldée, Eau de Patou and Patou Pour Homme…