Rapper Shawn Carter aka Jay Z will launch his debut fragrance for men, Jay Z Gold, later this month. Jay Z Gold was made under licensing arrangements with Parlux.
From the beginning of recorded history gold has been associated with royalty, purity and strength.
Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE.
Everything JAY Z touches turns to GOLD.
Jay Z Gold is a white fougère developed by perfumer Ilias Ermenidis; I will update with notes when I can.
Jay Z Gold will be available in 30, 50 and 90 ml Eau de Toilette (18% concentration, so really an Eau de Parfum but they are calling it an Eau de Toilette).
Update: the notes include ginger, cardamom, grapefruit, blueberry, violet leaf, cypress, lavender, vetiver, pink pepper, amber, patchouli, teak and vanilla.
Another update: see a review of Jay Z Gold.