Indie line Dawn Spencer Hurwitz has launched Iridum, a new fragrance in the Secrets of Egypt collection. New interpretations of three prior fragrances from the original 2010 set, Antiu, Keni and Megaleion, have also been released.
A coming together of Rome and Egypt, like Antony and Cleopatra. The cool Mediterranean Iris meets the exotic spice and incense of Egypt… with modern new world woods.
Iridum, as it comes to us from the ancients in the Roman / Latin, is the closest of all of the “New Kingdom” releases to the original concept of the scent, as it is nearly all botanical, but some stylistic liberties were taken in the form of new materials to render a gorgeous, woody / incense Orris that is chic, more modern than earthy, and quite universal (unisex).
Dawn Spencer Hurwitz Iridum is available in 10 and 30 ml Eau de Toilette ($48/$115) and in 1 dram or 5 ml Parfum; samples are also available.