Benetton has launched Let's Love, a new fruity floral fragrance for women.
Designed for young women who still believe in romance, the fragrance is a floral accord inspired by the irresistible Passion Flower. The optimistic fruity accents of pineapple and bamboo blow away in the air like a sweet whisper of love; while jasmine and passion flower petals resonate as the promise of a fiery kiss. Its unique heart reveals a delicate yet magnetic temperament.
Let's Love was developed by perfumer Emilie Copperman; additional notes include raspberry, musk, cedar and cashmere wood.
Benetton Let's Love is available in 40 and 100 ml Eau de Toilette.
(via perfumes.benetton, additional information via Cosmetics International)
Once again, I am reminded of why I should NOT read ad copy for perfumes while drinking my morning coffee at the office. I think I’m running my IT guy ragged with all the specialty cleaning wipe for the keyboards & screens…
Ha!
I like the ad copy! It’s such an over-the-top description of how a fragrance develops over time.
“The optimistic fruity accents blow away in the air like a sweet whisper of love” = the top notes evaporate and dissipate.
“jasmine and passion flower petals resonate as the promise of a fiery kiss” = the heart notes blossom.
Its unique heart reveals a delicate yet magnetic temperament. = the drydown is soft and lingering.
Action verbs everywhere! Even the name uses “Love” as a verb. Must be a very kinetic fruity floral.
Almost seems more appropriate to the one they just did for men: let’s move.