New British niche brand Union will debut in July with four fragrances: Holy Thistle; Quince, Mint & Moss; Celtic Fire and Gothic
The botany of Britain has been celebrated in both art and literature for centuries, however the glorious scents of our flora have been sadly neglected by the perfume industry, leaving their beauty unsung. Union is a new perfume collection that celebrates these fragrances, gathered from the four corners of the British Isles...Union’s creative perfumer, Anastasia Brozler, has scoured the countryside for the most beautiful ingredients, gaining access to some of the country’s oldest private estates in her relentless search for the finest single notes that Britain has to offer. The resulting four fragrances are of singular and outstanding beauty – unique and yet strangely familiar to both residents and visitors familiar with the magnificence of these sceptred isles.
Holy Thistle ~ "Cnicus Benedictus or ‘the Holy Thistle’ has been been cultivated for its medicinal qualities for centuries, but here it’s fresh, green aroma has been sourced to the Kinrara Estate on the banks of the river Spey in the Highlands , captured and combined with a halo of misty, icy Bay from Pembrokeshire, Bracken from the borders, and Highland Pine Resin. Simply divine!"
Quince, Mint & Moss ~ "The quince was first planted in Britain by Edward I at the Tower of London in 1275 and has been teasing our palates with it’s tangy, perfumed sweetness ever since. Our quinces hail from Somerset, and sit at the heart of this fragrance, exuding a vibrant, fresh nose that lifts the spirits. Garden Mint at the top, is an undervalued and equally exuberant, luxuriantly green, scent that explodes from the bottle, accompanied by icy–cool juniper berry’s from the forests of Caledonia and spicy lime leaves. The emerging quince notes are encased in a herb crust with wild thyme from Snowdonia and sage from Gloucestershire. At the base, mountain ash extract from Sterling and soft Irish moss provide a verdant cushion. Mouth-watering."
Celtic Fire ~ "The fens of County Derry provide the rich and smoky peat that is the inspiration for this smouldering, olfactory conflagration. This scent speaks eloquently of primordial, untamed terrain with oak extract from ancient forests, fir balsam and pine needles from the wilds of Aberdeenshire and combined, at the centre, with a surprise hit of Marmite™, the yeasty, salty British icon that is still made in Burton on Trent, Staffordshire! Glowing birch tar from Inverness-shire and the gentle sunshine-sweetness of bog myrtle from Fife complete this ode to wode! Positively tribal."
Bluebird Bluebell ~ "The dark oak forest opens onto a sun dappled clearing, revealing a castellated, Victorian folly, surrounded by a sea of fragrant bluebells – this Arcadian idyll conjures the essence of Gothic Bluebell. The wonderful buildings of the British Isles have provided the inspiration of the bluebell oil for this project and here its simple, potent beauty has been blended with narcissus absolute and that of a close sister, the hyacinth (the Latin for bluebell ‘Hyacinthoides Non-scripta’ means literally ‘like a hyacinth’) both garnered from the Scilly Isles. These rest delicately upon a soft, forest floor of deep green violet leaf from Devon and ground ivy from the enchanted woodlands of Dorset. Dark and Dreamy!"
Union Holy Thistle; Quince, Mint & Moss; Celtic Fire and Gothic
Bluebird Bluebell will be available at Selfridges in the UK in July, £125 each for 100 ml. They are expected to launch at Henri Bendel in the fall.
(via press release)
Update: see a review of Union Celtic Fire.