Jessica Simpson will launch Vintage Bloom, a new soft floral fragrance for women. Per Ms. Simpson,
I love the sweet allure of flowers in full bloom, sun-drenched afternoons and cosy evenings with someone I adore. To me, Vintage Bloom is all about my favourite things; it is easy, lovely, joyful and such a true connection to my heart.
Vintage Bloom was developed by perfumer Stephanie Hakes; the notes feature lemon, Caipirinha lime zest, raspberry blossom, peony, musk and sandalwood.
Jessica Simpson Vintage Bloom will be available in 30, 50 and 100 ml Eau de Parfum.