Avon has launched Viva by Fergie. The new fragrance for women is the third from singer Fergie, following Outspoken and Outspoken Intense. According to Fergie,
Viva is a fresh and unexpected fragrance that brings out the duality of a woman. Powerful, yet seductive, and living life by her own rules.
The notes for the fresh floral include herbs, lavender and vetiver.
Avon + Fergie Viva by Fergie is available in 50 ml Eau de Parfum and 75 ml Body Spray.
(via Avon Brochure 10 UK 2012, cosmeticreps.co.uk)
I don’t know about seductive, but it definitely sounds “unisex”. I like the bottle design – at least from what I see here. I’m a sucker for Deco design.
Will be surprised if it’s unisex, but hey, I’ve been surprised before 🙂
I will be, too. Not usually in Avon’s marketing plan, but it sounds like they’re trying to shake things up over there. Outspoken was quite a giant step forward into present, if not the future, for them.
okaaaay…which “herbs”? kinda covers a lot of possibilities.
Sure does!
This actually sounds rather interesting, which I was not expecting from an Avon/celebrity scent. Perhaps I should stop being such a snob….:-)
Outspoken did really well, but no idea if it was any good or not.
I got a sample of it from a friend – it is pretty average, but decent!
The notes sound interesting. I’d love to try it