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Avon + Fergie Viva by Fergie ~ new perfume

Posted by Robin on 3 May 2012 9 Comments

Avon + Fergie Viva by Fergie

Avon has launched Viva by Fergie. The new fragrance for women is the third from singer Fergie, following Outspoken and Outspoken Intense. According to Fergie,

Viva is a fresh and unexpected fragrance that brings out the duality of a woman. Powerful, yet seductive, and living life by her own rules.

The notes for the fresh floral include herbs, lavender and vetiver.

Avon + Fergie Viva by Fergie is available in 50 ml Eau de Parfum and 75 ml Body Spray.

(via Avon Brochure 10 UK 2012, cosmeticreps.co.uk)

Filed Under: new fragrances
Tagged With: avon, celebrity perfumes, fergie

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9 Comments

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  1. LaMaroc says:
    3 May 2012 at 1:09 pm

    I don’t know about seductive, but it definitely sounds “unisex”. I like the bottle design – at least from what I see here. I’m a sucker for Deco design.

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    • Robin says:
      3 May 2012 at 3:47 pm

      Will be surprised if it’s unisex, but hey, I’ve been surprised before :-)

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      • LaMaroc says:
        4 May 2012 at 6:29 pm

        I will be, too. Not usually in Avon’s marketing plan, but it sounds like they’re trying to shake things up over there. Outspoken was quite a giant step forward into present, if not the future, for them.

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  2. RavynG says:
    3 May 2012 at 3:21 pm

    okaaaay…which “herbs”? kinda covers a lot of possibilities.

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    • Robin says:
      3 May 2012 at 3:47 pm

      Sure does!

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  3. maggiecat says:
    3 May 2012 at 3:42 pm

    This actually sounds rather interesting, which I was not expecting from an Avon/celebrity scent. Perhaps I should stop being such a snob….:-)

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    • Robin says:
      3 May 2012 at 3:47 pm

      Outspoken did really well, but no idea if it was any good or not.

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      • Mrs.Scents says:
        7 August 2012 at 10:35 am

        I got a sample of it from a friend – it is pretty average, but decent!

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  4. miss katrina says:
    3 May 2012 at 5:37 pm

    The notes sound interesting. I’d love to try it

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