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Now the trend is fruity fruity fruity

Posted by Robin on 1 March 2012 29 Comments

Perfumer Alberto Morillas and a beauty editor from Vogue talk about the fragrance industry and his career. Filmed in April, 2011; in two parts (about 7 minutes long), second is below the jump.

 

Filed Under: perfume in the news
Tagged With: alberto morillas, video

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29 Comments

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  1. lucasai says:
    1 March 2012 at 1:45 pm

    Nice video. I liked the statement “perfume is the accesory of style” and I don’t like fruity fruity fruity at all.

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    • poodle says:
      1 March 2012 at 2:23 pm

      I don’t like fruity, fruity, fruity either. I don’t mind a touch of fruit but the whole trend of smelling like a fruit cocktail is just not for me. I guess I’m just getting old.

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      • lucasai says:
        1 March 2012 at 2:38 pm

        Actually I’m not very keen on fruity or edible fragrances, I’ve never been. There are many different scents that rock my world.

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        • lucasai says:
          2 March 2012 at 7:44 am

          I just found out that JPG Kokorico should arrive to my Douglas perfumery this or next week! Yuppie! Can’t wait to sample it!

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      • AnnE says:
        1 March 2012 at 3:36 pm

        Ditto. And love your pic. :-)

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    • Robin says:
      1 March 2012 at 3:52 pm

      The fruity part is esp. interesting in conjunction with the new Bvlgari Omnia Coral — Bvlgari’s first fruity floral, which he did. And did nicely, although I don’t love it.

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  2. annemarie says:
    1 March 2012 at 2:50 pm

    Interesting that he equates fruity with ‘artificial’.

    I especially enjoyed seeing his own labs. Often these sorts of interviews just have the perfumer sitting at an ordinary desk with a few vials distributed elegantly around. Not very convincing. Rather fruity.

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    • Robin says:
      1 March 2012 at 3:51 pm

      It’s a nice piece. I assume it was done in support of Belle d’Opium, but hard to tell — they really only mention it twice.

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  3. Zazie says:
    1 March 2012 at 3:52 pm

    Such a touching interview. I really like him, and his take on sweet and fruity.
    Looking at the long list of his fragrant achievements, I noticed that I do not own any of his perfumes, except a bottle of Armani White – a gift from I received from my mother many years ago.
    I have been forever curious about trying Byzance and Vanille 44, though.
    I smiled at his pride and amazement in front of “the machine”. Sweet.
    :)

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    • annemarie says:
      1 March 2012 at 4:59 pm

      It’s an intetersting list isn’t it? Includes everything from Avon to Le Labo. It’s also interesting that he often works collaboratively.

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    • Robin says:
      1 March 2012 at 9:00 pm

      He seems very likable! His list of creations is huge. I do own Thierry Mugler Cologne & Bvlgari Omnia, and have decants of YSL M7, and there are several others I *wish* I owned!

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    • flittersniffer says:
      2 March 2012 at 9:35 am

      Zazie, I could send you a sample of Byzance if it is not readily available where you are. PM me if you are interested!

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  4. dominika says:
    1 March 2012 at 5:08 pm

    The only fruity I can do is 1804… most others give me deja vu of high school gym lockers and Bath & Body Works, even most of the ones that are done relatively well.

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    • dominika says:
      1 March 2012 at 5:15 pm

      I lie. There’s also Amaranthine and Bigarade Concentree… but it seems insulting to even describe them as fruity :P

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      • mals86 says:
        1 March 2012 at 6:16 pm

        I’d agree: not fruity. That is, they may contain fruity notes, but smell like real fruit as opposed to artificial froot flavoring, and the scents aren’t ABOUT the fruit.

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    • Robin says:
      1 March 2012 at 9:02 pm

      I have my share of fruity florals! But most of my favorite fruity florals, admittedly, are niche. I would own Prescriptives Calyx if it didn’t spoil so fast though.

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      • 50_Roses says:
        1 March 2012 at 11:36 pm

        What are some of the niche fruity florals that you like? I guess I associate the fruity floral category mostly with cheap celebuscents.

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        • Robin says:
          2 March 2012 at 7:42 am

          PdN Eau Exotique, which unfortunately got replaced with Eau Turquoise, and L’Artisan Ananas Fizz are 2 I own. I would own Byredo Pulp if I could afford it, and I usually have a decant of Annick Goutal Folavril on hand.

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      • poodle says:
        2 March 2012 at 5:39 am

        I like Calyx too and don’t own it for the same reason. I don’t think of that as fruity. It’s those super sweet, mass market, fruity florals that I can’t stand.

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  5. kaos.geo says:
    1 March 2012 at 5:36 pm

    Very nice!
    I enjoyed this video.
    He seems very a very affable man. (I cannot think of other adjective to describe him)

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    • Robin says:
      1 March 2012 at 9:02 pm

      That one fits! (although no idea what he’s like in real life)

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    • nozknoz says:
      1 March 2012 at 9:53 pm

      You’re absolutely right, Kaos!

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  6. Suzy Q says:
    1 March 2012 at 10:15 pm

    Thanks for posting this, Robin. It was fascinating, for all the reasons everyone mentioned above.

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  7. NOELEMAHC says:
    2 March 2012 at 7:20 am

    Thanks for posting the video. It actually made me a fan of Alberto now. :-)

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  8. dominika says:
    2 March 2012 at 7:26 am

    I remember liking Byredo’s Pulp – there was this nice green note that kept the fruity notes from getting too fruity.

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    • dominika says:
      2 March 2012 at 7:29 am

      That was a reply to Robin’s comment about owning her share of fruity florals :)

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  9. Timothy says:
    2 March 2012 at 7:41 am

    He seems like a very nice person indeed and I love his French accent when he speaks English :) And as a big fan of gourmand scents, I completely agree on what he said about fruity fragrances.

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  10. flittersniffer says:
    2 March 2012 at 9:31 am

    I enjoyed these very much, not least his room of robots! He was indeed very affable and approachable, and his slight glitch with the door release button at the end of the second vid endeared him to me even further!

    It struck me that a couple of newer niche releases – Vero Profumo Rubj and Neela Vermeire Bombay Bling are incredibly fruity. In the case of Bombay Bling I would go so far as to describe it as “aggravated fruit”. Is niche getting all fruity too I wonder?

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    • flittersniffer says:
      3 March 2012 at 5:14 am

      I meant to add that I do like both those scents, especially Rubj, and Bombay Bling in its later stages when some of the fruity bling has worn off. : – )

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