Burlesque model and actress Dita Von Teese will launch her debut fragrance, Dita Von Teese, in October, although it will not be introduced into the US until next year. Dita Von Teese was made under licensing arrangements with Luxess.
“I always wanted to be a grown woman that has something mysterious and elegant,” continued Von Teese. So notes evoking candy, fruit, vanilla or freshness were out. “I was really against those things because we’re constantly, as women, told that we should appeal to men, and you know men love vanilla and you know I just really don’t want to smell like a cake,” she said.
The Dita Von Teese perfume was developed by perfumer Nathalie Lorson; the notes feature bergamot, bourbon pepper, rose, peony, tiare, jasmine, sandalwood, patchouli and musk.
Dita Von Teese by Dita Von Teese will be available in 20 (€16.50) and 40 (€28) ml Eau de Parfum and in matching body products.
(via wwd, additional information via dita-von-teese.org)
Update: see a review of Dita Von Teese.
Dita is one of the few ‘celebrities’ who I was confident could put some real effort into her perfume. I have been reading her Tweets about how she worked closely w/ perfumers in Paris to make sure this was something that she would personally wear. Narcisse Noir is her signature, so I have high hopes for this one. Also, I’m a bit biased & love all things Dita.
She seems to have put real effort into it, and if my hopes are not so high it is mostly because a) no confidence in Luxess, given that I’ve never heard of them and b) this looks pretty low budget.
well, fair play to her for not wanting vanilla or candy. I don’t care so much for the bottle though – bit too monolithic (Habanita with the atomiser and Arpege have always been the ne plus ultra of black perfume bottles for me).
I like the bottle, but hope the pump atomizer is optional.
I just knew the bottle was going to have a pump atomiser! lol
I’m really curious about this. She says all the right things but – judging by both the pricing and the appearance – this clearly leans more to the budget side of the spectrum so I look forward to see how well the execution matches the description.
Yes, at least this is a celebrity fragrance that I’ll be curious to try!
The bottle looks cheap, but the box looks nice, all black, silver and red.
The notes don’t thrill me, but I’ll buy it unsniffed. There is just something about her I have always liked ; this is the first time the celebrity angle has caught me!
Could be cheap. Could be ditzy. But at least it isn’t dessert-y, and I approve of the idea of 20ml bottles.
When it hits the US, I’m going to try to sniff.
Jennifer Aniston released her fragrance in Europe first, too. Is this a new economic practice: if it does well in Europe then it’s ok to release it in the U.S.? Or if it fails miserably, tear up its visa and hide its passport and let it die a la Tommy Hilfiger’s Loud?
I really don’t know the reasoning (although my guess is along the same lines as yours), but it does seem to be common practice lately, and not just with celebrity fragrances.
At a guess, they launch this way to trial it in a relatively small market, which keeps a lot of the marketing costs down, and adds a bit of status to the fragrance due to exclusivity, plus a smidgeon of ‘European’ sophistication. Though I’d bet it’s mostly about the marketing.
This sounds very nice. I have almost never been curious about a celebrity fragrance, but this is a glaring exception.
“So notes evoking candy, fruit, vanilla, or freshness are out”
The first intelligent thing I’ve heard a celebrity say about their perfume. Now I’m interested.
Bottle nice and understated. Could easily have ended up like Christina Aguilera’s curvy ones. Not a fan of atomizers with bulbs, but I might make an exception for this one.
I’m inclined to give her my money, if only because of “I just really don’t want to smell like a cake.”
The notes do sound good, too — I’m getting into the whole rose-patchouli thing.
That 20 mL will be mine.
I certainly have my share of sweet gourmand, but yes, enough of the candy and cake. Thank you, Dita – although being a fan, I would have as least tried it anyway.
That bottle resembles all the classic deco Irice atomizers on ebay, which seems entirely appropriate to DvT’s esthetic.
I love that she’s really a blond who dyes her hair black for impact. It’s hard to have high hopes for any celebrity perfume, but I’m DEFINITELY looking forward to her ads!
Part of me is very keen to try this, but I thought that her various comments over the last few months have been a bit on the pretentious side.
And the way she has publicly written of notes that I enjoy in perfume makes me feel two inches tall, babyish and as though she doesn’t consider me worthy of trying hers.
So this has now been on the market for a year – has anyone tried it?
What do you think?