British beauty brand Illamasqua will launch their debut fragrance, Freak, in October:
When creating all the elements of this fragrance, from the scent to the bottle, the packaging to the image, the prime focus has been to deliver a groundbreaking concept that delivers an irresistible assault on the senses, whether you have heard of the Illamasqua brand or not. Freak by Illamasqua has succeeded on every point of that intention.
Illamasqua make-up captures the essence of night-time transformations, unleashing your alter ego and celebrating self-expression. We have now managed, with great care, to distil that attitude into a fragrance and bottle it. It's time to dress up and howl at the moon.
[...] Freak is a concoction of dangerously exotic unconventional flowers which Illamasqua has unashamedly blended together to celebrate the night...
The notes for the unisex fragrance feature black davana, opium flower, belladonna, poison hemlock, datura, queen of the night, frankincense, oud and myrrh.
Illamasqua Freak will be available in 75 ml Eau de Parfum, £59.
(via press release)
Update: see a review of Illamasqua Freak.