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A certain freedom

Posted by Robin on 31 August 2011 8 Comments

Dancer Benjamin Millepied for Yves Saint Laurent L’Homme Libre. Below the jump, le 'making of'.

Update: these ads are no longer available, sorry!

Filed Under: perfume in the news
Tagged With: video, yves saint laurent

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8 Comments

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  1. FragrantWitch says:
    31 August 2011 at 12:52 pm

    I like it – a man who can dance is very sexy and he is very easy on the eye as well! Nice to see someone with actual talent as the face of a fragrance rather than someone who just stands there looking good.

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    • Robin says:
      31 August 2011 at 8:57 pm

      Yes…and like the goofiness of this ad. Men’s fragrance ads are rarely goofy.

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  2. JoeLaRoc says:
    31 August 2011 at 3:48 pm

    I know everyone is sick of the L’Homme flankers, but I am very excited to smell this one. La Nuit was too sweet and anxious to see this new blend. I hope it hit stores very soon!

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    • Robin says:
      31 August 2011 at 8:57 pm

      It is already out overseas (online, at least) but don’t know when it will hit the US.

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  3. moore says:
    31 August 2011 at 5:48 pm

    Does someone know 1975’s Eau Libre from YSL????

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    • Robin says:
      31 August 2011 at 8:57 pm

      I don’t, sorry.

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    • Jillie says:
      6 October 2011 at 12:30 pm

      Hi, Moore. Not sure if you will ever see this – I just came across your question during an idle surf for mentions of YSL Eau Libre, and I know I am very, very late. EL was wonderful. Not powerful, but quite long-lasting, very clean and fresh – but not the sort of clean and fresh we all know now, and was neither bracing nor sharp. It was vaguely lemony, with a soft impression of vetiver. It was almost sweet, but not quite. Was reputed to be the first unisex fragrance ever, and was my go-to whenever the weather was hot. I miss it., and the strange heatwave we experienced in the UK last week made me long for it. The only thing I’ve ever smelt that was similar was Eau de Lalique, but that has the Lalique base that I’m not too fond of, and it isn’t as fresh. Eau Libre was special, and I can’t see why they discontinued it!

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  4. prism says:
    1 September 2011 at 8:22 am

    it smells so generic, it’s not even funny anymore

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