Country music star Keith Urban will launch his debut fragrance, Phoenix for men, in September:
I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne.
Phoenix is a leathery gourmand, and was developed by perfumer Loc Dong. The notes include blackberries, cognac, plum suede accord, dates, dark chocolate, fir balsam, musk, cashmere woods, tonka and "amber gourmand, which imparts a hint of leather".
Keith Urban Phoenix will be available in mass market stores, in 30, 50 and 100 ml Cologne Spray ($24-48).
Update: see a review of Keith Urban Phoenix.