• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Keith Urban Phoenix ~ new fragrance

Posted by Robin on 5 August 2011 30 Comments

Keith Urban Phoenix

Country music star Keith Urban will launch his debut fragrance, Phoenix for men, in September:

I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne.

Phoenix is a leathery gourmand, and was developed by perfumer Loc Dong. The notes include blackberries, cognac, plum suede accord, dates, dark chocolate, fir balsam, musk, cashmere woods, tonka and "amber gourmand, which imparts a hint of leather".

Keith Urban Phoenix will be available in mass market stores, in 30, 50 and 100 ml Cologne Spray ($24-48).

(via wwd)

Update: see a review of Keith Urban Phoenix.

Filed Under: new fragrances
Tagged With: celebrity perfumes, keith urban, loc dong

Advertisement


30 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. jonr951 says:
    5 August 2011 at 9:43 am

    I WANT this!!! Like NOW!!! A leathery gourmand!!! It’s mass too so the price is right! I’m PSYCHED! I was just gonna pass this by but after seeing the notes, it has to be mine! Haha! : )

    Log in to Reply
    • Robin says:
      5 August 2011 at 9:55 am

      I think it’s going to go on sale for a preview at his website — I looked this morning & couldn’t find it, but maybe check again next week?

      Log in to Reply
      • jonr951 says:
        5 August 2011 at 10:10 am

        Awesome! Thanks! : )

        Log in to Reply
  2. moore says:
    5 August 2011 at 11:01 am

    I like this!!! Rocky commercial and rocky notes, although country music (no thanks!): cognac, leather, woods, blackberries. I’d like to hear about a Jimi Hendrix fragrance: it could be psychodelic and icensy… :)

    Log in to Reply
    • JolieFleurs says:
      5 August 2011 at 7:38 pm

      Oh, I’d be all over Jimi ‘fume! I’ve heard he would wear his GFs perfumes now and then.

      Log in to Reply
      • moore says:
        5 August 2011 at 7:59 pm

        GFs???? What’s that???

        Log in to Reply
      • Robin says:
        5 August 2011 at 8:01 pm

        Guessing girlfriends.

        Log in to Reply
        • JolieFleurs says:
          5 August 2011 at 10:50 pm

          Yes, girlfriends, sorry about that!

          And this is in no way substantiated….just something I heard from someone who claims to know someone who knew someone who knew him, you know? But I can totally see it being true!

          Log in to Reply
          • moore says:
            6 August 2011 at 10:35 am

            I thoght about Gibbson and Fender guitars, no sense at all, hahahah!!! It may be true, he was so vain and stilysh.

          • Anne from Makeupwoot says:
            6 August 2011 at 11:31 am

            I’m with you. He was a completely free spirit and I don’t think he would have batted an eye about wearing a “womens” fragrance if it had appealed to him.

  3. Fuddy Duddy 101 says:
    5 August 2011 at 11:09 am

    Sounds like it may be a very sexy fragrance, much like him. :)

    Log in to Reply
    • Robin says:
      5 August 2011 at 8:02 pm

      I don’t know him. He seems reasonably down to earth in the WWD interview, at least, more so than many.

      Log in to Reply
  4. LaMaroc says:
    5 August 2011 at 4:38 pm

    Hmmm. Well, definitely sounds worth trying. A leather gourmand at a mass-market price almost sounds too good to be true (in my cynical mind anyway).

    Log in to Reply
    • Robin says:
      5 August 2011 at 8:02 pm

      He apparently wears Tom Ford Private Blend & the like, so at least we can assume he has high end tastes.

      Log in to Reply
  5. Emily says:
    5 August 2011 at 6:22 pm

    Were I in charge of a fragrance’s ad campaign, I’m not sure that I would want to emphasize the “what doesn’t kill you makes you stronger” angle.

    Log in to Reply
    • miss katrina says:
      5 August 2011 at 7:07 pm

      :) true

      Log in to Reply
    • Robin says:
      5 August 2011 at 8:02 pm

      LOL!! It was not part of the “official” ad copy, mind you.

      Log in to Reply
    • eminere says:
      5 August 2011 at 11:09 pm

      I thought it was such a bizarre (and tenuous) link too – is perfume meant to kill you?

      Log in to Reply
  6. thenoseknows says:
    5 August 2011 at 6:37 pm

    A Masstige Fragrance with a Great Nose Behind it and Great Notes and from what i can tell… he’s a really great guy too (Keith that is) This Sounds Like A Winer all around!

    Log in to Reply
  7. miss katrina says:
    5 August 2011 at 7:07 pm

    After Taylor Swift I had a feeling Keith Urban may be next. The notes sound promising so I hope it’s good.

    Log in to Reply
  8. mals86 says:
    5 August 2011 at 7:36 pm

    I am oddly tempted by the notes. We’ll have to see how the execution comes out, given the price point, but I think I might hunt a tester down at the Walgreen’s when it gets there…

    Log in to Reply
    • JolieFleurs says:
      5 August 2011 at 7:39 pm

      Oddly tempted as well, and can’t quite figure out why, as none are really my “thing”!

      Log in to Reply
      • miss katrina says:
        6 August 2011 at 1:43 am

        Maybe it’s Keith manliness?

        Log in to Reply
  9. pyramus says:
    5 August 2011 at 9:49 pm

    Obviously this is going to be one hundred per cent synthetic and cheap as hell to manufacture, but it sounds interesting, doesn’t it? Dates, dark chocolate, blackberries, cognac? (Don’t know what the “fir balsam” is doing in there, though: it has nothing in common with the other notes.) I am sure going to try this, and expect to be disappointed but hope to be surprised.

    Log in to Reply
  10. VanMorrisonFan says:
    6 August 2011 at 12:51 am

    The nice thing about this fragrance is that the flankers can all be named after suburbs of Phoenix…first up, Scottsdale (upscale, slightly snooty), Paradise (after Paradise Valley), Glendale (well, maybe not), Mesa (a desert themed fragrance – sage and pinon, eucalyptus), etc. There are many possibilities! You could eventually branch out to more distant places – Sedona, Flagstaff, etc.

    Log in to Reply
    • AnnS says:
      6 August 2011 at 3:49 am

      LOL! Not just geography but also people: How about early morning golfer… desert hippie…. unemployed artist….

      Log in to Reply
  11. Anne from Makeupwoot says:
    6 August 2011 at 11:32 am

    Sounds very interesting and unique for a celeb scent. I’m looking forward to giving this a sniff.

    Log in to Reply
  12. Celestia says:
    6 August 2011 at 2:59 pm

    It must be just a matter of time till his wife comes out with one. With some of these celebuscents, I think the Apocalypse is imminent but the notes, nose and Keith are definitely okay.

    Log in to Reply
  13. jonr951 says:
    24 November 2011 at 6:02 am

    Found the 100 ml for 18 bucks at Ross! Score! Robin, did you try it? Did you care for it? Oh and HAPPY THANKSGIVING! : )

    Log in to Reply
    • Robin says:
      24 November 2011 at 2:34 pm

      I didn’t…Kevin thought it was good, so I’ll certainly try it if I see it. Did you buy it unsniffed or did you already like it too?

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Puig Sales Surpass 3 Billion-Euro Mark in 2022" (wwd via aol) https://t.co/YXCCs6Ze2X https://t.co/KQLo8HwUNn, 11 hours ago
  • "More than 200 looks to feature in V&A exhibition on Gabrielle ‘Coco’ Chanel" (independent) https://t.co/GuTuGPOXDB, 11 hours ago
  • "3 Innovative Fragrance Brands Breaking Gender Boundaries" (l'officiel) https://t.co/dSsEsvmccn,
  • Springtime sunshine and a seasonal stench: Manito Park’s rare corpse flower is in stinky bloom"" (in spokane; the s… https://t.co/GX8gGrOu97,
  • "# PerfumeTok Is Ushering In A New Era Of The Signature Scent For Gen Z" (nylon) https://t.co/4VuX4nFtut,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

February 2023
January 2023
December 2022
November 2022
October 2022
September 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

15 April ~ swap meet

6 May ~ spring reading poll
20 May ~ splitmeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.