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This must end

Posted by Robin on 28 July 2011 18 Comments

Q: How silly will they get? A: Pretty darned silly.

Beats watching coverage of the ongoing debt crisis.

Filed Under: perfume in the news
Tagged With: old spice, silly, video

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18 Comments

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  1. Daisy says:
    28 July 2011 at 2:51 pm

    This was super fun to watch….some funny, some clever, some stupid, some stupidly funny…..all in all a good time.
    I don’t know if people really voted or it votes were really tallied (I’m all contracts were already in place, signed and duly notarized.) But I made sure to vote for each a few times…just to see the responses for voting. The whole thing was some pretty smart marketing.
    And I was impressed by how funny Fabio was.

    My favorite sequence had to be the Staring Contest and sneaky brush lure….well played, Old Spice Guy.

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    • Robin says:
      28 July 2011 at 3:02 pm

      They were really fun, and yeah — am impressed with Fabio for playing second-fiddle so well.

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  2. Anne from Makeupwoot says:
    28 July 2011 at 3:09 pm

    Kind of anticlimactic…

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    • Robin says:
      28 July 2011 at 3:19 pm

      Can’t disagree. But don’t know where else they could have gone with this!

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  3. fleurdelys says:
    28 July 2011 at 3:50 pm

    Ha! I always got a kick out of Fabio, he seems to be a good sport, always willing to send up his looks and sexpot image. However, I can’t picture any Old Spice Guy but Isaiah Mustafa. Maybe Fabio will be back for some guest appearances?

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    • Robin says:
      28 July 2011 at 8:04 pm

      He was certainly a good sport in these ads! Will be interesting to see what they do next.

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  4. Karin says:
    28 July 2011 at 4:38 pm

    Amazed how much effort they put into this. Curious how many hours of filming it took. And all the props!? Hysterical.

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    • Robin says:
      28 July 2011 at 8:04 pm

      Yeah, it couldn’t have been cheap.

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  5. Fuddy Duddy 101 says:
    28 July 2011 at 6:18 pm

    Thank you for the link Robin – enjoyed this very much, thanks.

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    • Robin says:
      28 July 2011 at 8:04 pm

      Good!

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  6. SuddenlyInexplicably says:
    28 July 2011 at 7:46 pm

    I just love the planet of repeating time-loop, balloon-holding Fabios (not really sure how to say, or punctuate, that).

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    • Robin says:
      28 July 2011 at 8:05 pm

      That was priceless, truly.

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  7. Tom Smith says:
    28 July 2011 at 10:28 pm

    Ugh. The creative for Old Spice went off a cliff all of a sudden. A quirky, intelligent, irreverent ad campaign has turned into a desperate cry for attention with rehashed jokes and zero new ideas.

    Embarrassing really.

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    • annemarie says:
      28 July 2011 at 11:44 pm

      Agreed. Maybe the ad agency for Old Spice just didn’t know how to handle the success of the earlier ads. Certainly they did not seem to know what they were doing with this one. I’m afraid I just found it boring.

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  8. nozknoz says:
    28 July 2011 at 10:49 pm

    One of the things I like about this (and the original ads) is that it’s clear that the people who make these ads have fun doing it. Also, they are trying to attract a younger market without dumbing down either their approach or the product. Three cheers for Fabio, Mustafa, everyone else involved, and of course Old Spice!

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    • kaos.geo says:
      3 August 2011 at 8:20 pm

      Old Spice rocks. I hope they do something else.. perhaps a line of fine colognes? 🙂

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  9. Musette says:
    28 July 2011 at 10:53 pm

    Weird. But funny-weird.

    xo

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  10. kaos.geo says:
    3 August 2011 at 8:19 pm

    “Your hands are so soft” hehehehe kills me

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