A brand marketing company that brokered a deal for Britney Spears' fragrance line sued the singer and her father Wednesday, claiming the pair secured a new deal that stinks to the tune of more than $10 million.
— Read all about it at Britney Spears sued for $10M over fragrance deal at Yahoo News.
Ok if I start a list of things/whom we ought to value more than a 10M deal with Britney Spears?
pre-school teachers
non-fossil fuel alternative energy engineers
automobile brake mechanics
playwrites & poets
soup kitchen volunteers
No, I must object: we cannot afford the bandwidth required to maintain such a list.
35% of commission would be kind of insane.
On the one hand, I agree. On the other hand, the whole system is insane. For each perfume, she gets millions for doing what probably amounts to a day or two of work. Let’s be generous and say a week?
Anyway, none of that matters…all that matters it the law as it pertains to their contract, about which I know nada
Multimillion dollars to Ms. Spears, who really does not have the best public image, who according to the article has been determined to be unable to even answer questions in a a reliable manner and does not actually create the perfume is insane.
As for the brokerage deal, it is hard to believe that a contract would give him an automatic multimillion dollar condition when somenone else negotiates the new contract.
Oh, sorry I did not read your comment before I made my last one above…we said about the same thing.
i understand the frustration about how much spears makes for what little work we know she puts into the scents. however, without her name as the vehicle, the juice would sell arguably less bottles. so it appears, to me, she has put in the work to brand herself. she’s just not directly working with her perfume house.
The celebrity perfume industry is such a sham. Rarely, rarely does any celebrity ever have input on their branded perfume (SJP being a rare example). I imagine the brand tots out three options, which are all basically the same crap and the celebrity choses one and the brand makes the one they want. The only work the celebrity does is pose for the publicity photos or videos.
Added to clarify:
SJP being the exception- she clearly directed the fragrance that became Lovely.
The brand choses the one they prefer and the dunderheaded celebrity never knows the difference.
The perfume industry in general is a bit crazy but the celebrity perfume industry is just insane. BTW I’m wearing Fantasy today.