Esprit has launched Jeans Style, new fragrances for men and women:
It’s time to revive the magnetic Esprit jeans craze that began in the carefree California of the late 1960s with the new fragrance duo, “Jeans Style”. The new duo brings everyone together in moments of pure happiness and freedom. Experience the freedom that allows you to do what you want and push boundaries to their limits both through your life and your style.
Esprit Jeans Style for Her ~ a fruity floriental with pomegranate, orchid, cranberry, tiaré flower, violet, peony, vanilla, patchouli and crystal musk. By perfumer Emilie Copperman; available in 15, 30 and 50 ml Eau de Toilette.
Esprit Jeans Style for Him ~ an aromatic fougere fragrance with bergamot, pineapple, apple, clary sage, cinnamon, licorice, vanilla and Cosmone musk. By perfumer Jacques Huclier; available in 30 and 50 ml Eau de Toilette.
Magnetic jeans sound kind of painful, and presumably only stay up if you’ve a false hip, or a piece of mesh in your hernia repair.
Or some kind of piercing! YIKES! 😉
Ha!
More serious question: were Esprit jeans big in the late 1960s?? I know the company was founded in the late 1960s, but I didn’t think they were “big” until much later.
They were certainly big in New Jersey in the early 80s…! but that’s the extent of my knowledge!
They were big here in the middle – end of the 80s.
I associate them with Keds. . .so yeah, mid 80’s?
I like the look on the models in the ad. I am sporting long hair just like the guy does and I am very jeans-and-a-t-shirt.
Nevertheless the notes on the For Him makes me think that this is going to be one hot mess.
Pineapple-cinnamon-licorice AND vanilla? too much for me …though I know these things are usually not REALLY strong vanilla or licorice , but pineapple is a turn off for me.
I mean I appreciate Versace’s The Dreamer, but the pineapple has me on edge and its scrubber time for me after 10 minutes.
The notes on the For Her sound really good in comparison!
Yeah, the men’s sounds like a hot mess. But you never know, maybe all those things are really done lightly.
And it’s Huclier, who seems to have made a specialty of making things that sound like a hot mess, for Thierry Mugler: A*Men, B*Men, Ice*Men. Of course, Kevin would argue they *turn out* like a hot mess, but I’ve enjoyed them.
Oh, good point!
I would think that Black Afgano would contain notes more closely associated with the young “free spirits” who wore jeans in California in the late 1960’s. And the jeans were more likely to be Levis or Wranglers than some “fashion brand.”
Is there actually any such thing as “crystal musk?”
Ditto that.
Nope glad to say this doesn’t tempt me in the least.I love when that happens.
Bond No. 9 bottle, anyone?
Yes.
My first thought, too. (Well, after thinking that Levi, not Esprit, was the brand of the late ’60s.)