Creative Director Marc Atlan will launch Petite Mort, a new limited edition fragrance, in April.
Inspired directly by the only bodily fluid secreted solely through desire and brain chemistry, Petite Mort (Parfum d'une Femme) embodies the elusive substance that is created by a woman when she is about to climax.
Petite mort, little death, total release; beyond a scent, more like a convulsion of the senses, like a hot, gasping breath that penetrates your memories and alters your subconscious.
An insidiously attractive, sharp redolence, on the fine line between repulsion and addiction, Petite Mort insinuates itself into your veins and your mind. This fragrance is not really a classic scent.
It is more the representation of a spiritual state, based on the paradox of an impossible ephemerality.
It is perfume as art, the olfactory preservation of a moment, so that it may live forever.
Petite Mort was developed by perfumer Bertrand Duchaufour:
Petite Mort’s fragrance exudes an animal carnality with salty hints of sweat and urea.
Amongst other ingredients, Duchaufour incorporated Sulfurol which evokes warm milk, a scent that is interpreted by the human brain as the closest thing to the smell of skin. According to the perfumer, certain subtle ingredients in the perfume are discriminatory, and these notes will not be perceived by everyone. He also describes Petite Mort as “aphrodisiacally compelling”.
Marc Atlan Petite Mort is available in 10 ml Parfum, $1000. 100 bottles were produced. It can pre pre-ordered now through the Petite Mort website. (via press release)