Bond no. 9 will launch New York Oud, a new unisex fragrance, in February:
The name says it all. Bond No. 9 is launching an expectation-defying oud—a beautiful contradiction in terms that’s re-invented the whole idea of this much discussed perfume phenomenon. The trick, of course, was to modernize and urbanize that exotic staple, the oud, and give it a New York verve that it’s never had before. A paradox, to be sure. But then New York is a place where impossible, magical paradoxes come true.
It’s only fitting that our beloved city should be given a seemingly self-contradictory oud perfume of its own. And fortunately, we have some experience with ouds. Back in 2008, we introduced our first, for Harrods, that proved, astonishingly, to be the London emporium’s best-selling fragrance—a historic success. And we were emboldened. For our tenth anniversary last year, we quietly developed a second oud, Bond No. 9 Oud, that mingled Eastern and Western fragrance sensibilities. But was that enough? No. What remained was to test the limits of the oud, put it through a sea change, and modernize it for our high-energy metropolitan landscape.
Enter New York Oud, which launches in time for Valentine’s Day 2011. Though we chose to retain the androgynous nature of the Old World oud, there is otherwise nothing traditional or incense-laden about our new version. Instead, we’ve given it a dynamic self-assured smoothness—an adventurously creamy velvet texture it’s never had before. At its heart is a sumptuous rose bouquet which soon spins off into the all-important dry-down that defines this perfume: A dense and syrupy oud that joins forces with musky teakwood (another welcome new addition to Western perfumery) and earthy vetiver to create a lingering urban-forest accord.
Additional notes include plum, saffron, orange zest, orris, patchouli, musk and honey.
Bond no. 9 New York Oud will be available in 100 ml Eau de Parfum, $310. (via press release)
Update: the perfumer for Bond no. 9 New York Oud is Laurent Le Guernec.
interesting move by bond no.9
Yeah?
There’s a lot of Oud out there but I would not mind trying this one. I am loving the color of the bottle. Nice job once again Bond no. 9! : )
I might be ouded out at this point, but I’m always happy to try a new one…
I am SO ouded out!
Me too, the bottle looks like something out of a designer leather store–and the smell must be good too :).
The bottle is very nice, but the price–ouch!
It’s a spendy one, although it’s a few dollars less than the Bond 9 Oud they did in 2009.
I’ll have to give this a try. I sampled Pure Oud (By Kilian) over the weekend and was amazed at how subtle it was, but didn’t purchase because of the price (ouch). I wasn’t that impressed with the Bond Signature fragrance, hoping this one is a little heavier on the oud but not excessively so…
You are so right – I didn’t care for that signature fragrance at all.
Oud has already been “modernized and urbanized” a number of times, but okay, maybe this one will be different.
Yawning.
Which NYC neighbourhood is Oud Street in?
You are so right on with this comment!
My favorite Oud right now is Fahrenheit Absolute. All the floral sheerness of the original without the gasoline note and a smooth sexy Oud in the drydown. LOVE.
That bottle is interesting. Of course, it is only natural they should come up with a New York oud. Will give it a sniff.
This one peaked my interest, maybe with a more western take on it it will be more wearable then the other Ouds Bond has done so far. This will be a split for sure. By the sounds it will be smoother and creamier…so its a must try for sure.
Ahhhh and he is the perfumer that did
Bond no. 9 Astor Place , Chelsea Flowers ,New York Fling
So New York and Washington Square , all of this i love, so its definitely a must try for me. I am not really a hardcore Oud fan as i feel that sometimes Oud is really not that wearable for me. I am more of a beginner Aoud fan, like Montale Red Aoud and White Aoud
Ooooh, a oud rose accord. Nice to see Bond being so original. Yawn. And they were even too lazy to give it a locale name?
It encompasses all of New York!
I didn’t care for their last Oud offering, Bond no 9 signature
Neither did I and I’m not sure I can take another oud, especially from Bond. I find most of their fragrances unbearable after the first 20-30 minutes and unfortunately they tend to play at the same volume approximately forever. At least it’s not a rose-oud. However, I am interested in the new FM rose-patchouli.
Bond No. 9 is SOOOOOO Hit or Miss with me! some smell like i could just drink them they are so nice and others (Sadly Most) smell so thin and Linear and Even at times Medicinal that they turn me right off. this one sounds, surprisingly, Quite Sumptuous! My Local Saks carries the ENTIRE line of the mainstream Bond No. 9’s (not the Harrods or the City Specific Saks Fragrances) but all the rest so i am sure they will be getting this EARLY and i can catch a whiff of it! I am thinking it may be a Must Buy!
Hahaha:) That’s all I have to say… when I saw L’Artisan doing an oud fragrance and many other companies cat-copying that popular idea… I just made a joke to myself, what next? Bond no.9? I thought it would be a joke… come on! Bond is suppost to be sooo New York/ And I love Bond no.9. But this? This is just a joke… yea a joke.
Why must they charge so much? It puts many perfume lovers out.
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it seems that everyone is coming out with their version of oud. i think it is the new “rose”. anyway the trend is to tone down or get rid of the “medicinal” facet of oud which a lot of people dont like. i still stand by my montale oud fragrances. what do you think about midnight oud by juliet has a gun?