Add Katy Perry to the long roster of celebrities about whom I would know nothing if they had not launched a perfume. Apparently she is a pop singer, and apparently nearly everyone but me knows who she is. Her license is with Gigantic Parfums, which appears to be a new-ish company set up by people who came from Parlux — Parlux being the company that creates perfumes under the names Paris Hilton and Queen Latifah, among others.
When the fragrance deal was announced, Perry told Women's Wear Daily that Gwen Stefani’s Harajuku Lovers project was “my example of how I want to do things”, and as it turns out, that's just how she has done things: she came up with a way fun bottle, and then didn't lose undue sleep over the juice.1 The bottle in question, which I have not seen in person, is a purple cat, and I can already imagine a row of these in different sizes and colors, can't you?
The juice, while not exactly the "highly sophisticated" or "sexy and unique" concoction it purports to be, is just fine: it's an inoffensive youth-oriented fruity floral. It has an apple-peach (heavier on the peach) opening with a very FRESH green note that must be the "green bamboo" (the notes: peach, apple, green bamboo, jasmine, freesia, Bulgarian rose, vanilla orchid, white amber, sandalwood and musk). The floral heart is the usual celebrity fruity-floral blur (I doubt many Bulgarian roses were sacrificed to create Purr), and the dry down is a clean and pale musk with a dollop of vanilla cream. You could, of course, do better, even if what you were after was an inoffensive youth-oriented fruity floral, but that's hardly the point. The whole thing is probably perfect for the target audience.
Katy Perry Purr Eau de Parfum is currently exclusive to Nordstrom in the US, and they're only carrying the 50 ($45) and 100 ($65) ml at the moment. In the UK, Purr is more widely available, and the 30 ml bottle can be found online for £19.99. I am very surprised they didn't carry the Harajuku Lovers lesson over to the sizing: if they'd done a cheap 10 ml bottle — or a really great plastic solid — I might have had to buy it.
1. Women's Wear Daily, 7/22/2010.
2. Quotes via Katy Perry Beauty