Hundreds of similar fragrances are launched each year, mainly by the five big perfume houses, and in a fragrance market worth £1bn in sales, last year 46 per cent of product was shifted in the Christmas holiday period, despite striking similarities between many of the products.
— That pretty much sums things up, no? From Chemical romance: How did chemists become the greatest force in fragrance? at The Independent.
Diorissimo, a synthesised lily-of-the-valley fragrance, was used to conjure up images of the suffocated American housewife, while the decadence and hedonism of the 1970s were epitomised by Opium.
— On behalf of Edmond Roudnitska, I protest! From Lights, cameras, olfaction: scratch and sniff movies at The Guardian.
There's no question that museums need corporate support, but fashion companies have a lot to gain from a public that is better informed about fragrance. Which means the potential for mutual benefits and boundary-blurring is high.