The 1991 television promo to support the launch of Christian Dior Dune.
26 Comments
Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.
Leave a reply
You must be logged in to post a comment.
Dune was the first perfume I bought myself, back when I was 12. I bought a mini with my blueberry money. I really should revisit it.
“Blueberry money” sounds so romantic!
But it is changed into something sweet and fruity! Not the same scent anymore. I found an old tester for a friend this summer, and the difference between the old and the new one is striking.
Haha, that is so adorable.
That was so nice! Nice concept – very pretty. I don’t think I ever saw that ad, but I didn’t have tv in grad school. I had a bottle of dune in about 1993 and wore it a lot during that time. Now I just have a small decant – I loved the body cream they used to sell.
I remember the print ads but I don’t remember a single commercial. I don’t think I had television at this time either. lol Gorgeous ad, though. So relaxing and calming. No bombastic club music and skin everywhere. Good lord, I sound old.
I think they might have used a different ad for the US…but I haven’t seen that one.
Dune is one of those fragrances that I always seem to forget about, but I think it’s really beautiful. I never owned a bottle, but it was fairly popular when it came out – I remember smelling it on quite a few women in the 90’s, including a boss whom I couldn’t stand – which is maybe why I never purchased a bottle, ha ha. As lovely as I think the scent itself is, it also always makes me think, “Dune = bitchy boss at one of my first jobs”. Funny how strong (and permanent!) those scent associations can be.
LOL…yes, that doesn’t sound compelling
Both my sister and one sister-in-law wore Dune, so it’s always been off my list of possibles. I liked smelling it on them, though. I recently gave my SIL a miniature bottle of edp for her birthday, and I hope she’s wearing it (I don’t see her often).
Dune is one of those scents, along with Coco Mlle, that my sister is very proprietary about: it’s HERS. For EVER. Even if she no longer wears it. I only got away with giving it to a relative because the SIL who wears it is my husband’s sister, not my brother’s wife.
*rolls eyes* Ah, family – if we didn’t love them, who would? lol! My roommate in college was like that. I couldn’t wear Chanel Coco because it was hers and she went on and on about why it didn’t fit me. I think she wanted me to give up my bottle to her. But I’m a Taurus, both stubborn and possessive of my things, and that bottle wasn’t going anywhere. I just bided my time until she graduated and meanwhile kept it in a locked closet.
smart girl you are!
I fear I was that kind of sister. My much younger sister used to emulate many of the things I would do. She wanted to like my music, my fashion, my interests but most of all my perfume. I wore Chanel No. 5 almost exclusively at the time & yes, it was MY perfume — nevermind the fact that it’s probably one of the most iconic and wildly worn perfumes — and no she was not welcome to wear it.
I feel bad about it now because it’s become apparent in recent years that my sister kind of idolized whatever vaguely glamourous thing she perceived me to be and wanted to emulate that. I just viewed it as her infringing on my territory.
Aww. Now, see, I’m the older sister, and I think my sister was trying to differentiate herself in every way she could think of, never mind that we don’t share body shapes, coloring, tastes, or much else.
I know I have never tried Dune myself, but I’d bet I smelled it on someone else in the ’90s. I think I have a vague memory of that ad! It’s nice.
I sadly could never wear Dune. My mum’s mother wore it. She was a very selfish cruel woman who caused my own mother a great deal of anguish and so I always associate it with her along with Navy. It’s a shame really, because I actually like the way Dune smells — my fiance’ tried to talk me into buying a bottle earlier in the summer — but I just can’t get past that negative association.
Thanks so much for this. I just bought it less than a week ago. I wore it in college and it’s so good to smell it again. This is a beautiful perfume. I love it in winter!
I’ve never tried Dune but I remember seeing this ad (or one very similar) when I was a young teenager. I’d love to try it now but from the comments it seems as though it has been reformulated.
It smells the same to me.
what happened to curtains flying in the wind, and the woman running from the man chasing her, only for him to reach her and smell her as they embrace?
glad to see this ad.
sad to see that these types of ads do not exist anymore.
Geez, that image at the end makes me realize how similar the bottle for Acqua di Gioia is. It’s like the same bottle, only blue.
Oooo…this is such a classic! This commercial still rocks some ten years later…
This scent reminds me of my mom dressing up for fancy dinners. She only wore this when she had to dress up.
Mine too, astrorainfall
definitely reminds me of her!
This was my first real perfume. My mom got it for her birthday, and she did not even had the chance to open it, it was all mine. I wore it, I poured it on me let’s say, and I bought also a second and third bottle.
After DUNE followed AMARIGE and later ALLURE. All sweet, elegant and much to grown-up for me, I was 16 then
Dune is a recent love for me, and a favorite. I have the reformulation, but still like it. Although I haven’t noticed people wearing it here in the US, (although it does seem to be available everywhere), when I was in Europe recently (Lausanne and Venice), I smelled it on several women.
Dune is a personal favorite, my first serious fragrance. Brings back some very nice memories. Thanks for reminding me of it.