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I want you to be crazy

Posted by Robin on 8 September 2010 11 Comments

A promo for the new Fan di Fendi. The music is Cheap and Cheerful by The Kills; the models are Karmen Pedaru, Abbey Lee Kershaw and Anja Rubik.

Filed Under: perfume in the news
Tagged With: fendi, video

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11 Comments

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  1. Fuddy Duddy 101 says:
    8 September 2010 at 8:54 am

    Nothing special about the promo, but the bottle is – love it!
    Well, the tune is kinda catchy, I’ll give it that. Is that Catherine Zeta Jones doing the voice over? I do want to try it after reading about the notes. Hope it lives up the hype in the song – “I want you to be crazy because you’re stupid when you’re safe” we shall see …;)

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    • Robin says:
      8 September 2010 at 12:06 pm

      It reminds me of the Versace Versus commercial, except that one is pink.

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      • Fuddy Duddy 101 says:
        8 September 2010 at 12:40 pm

        Oh yes! I looked it up @ YouTube! It is strikingly similar – what a great memory you have, Robin! And on the other hand, I can’t even remember what I had for breakfast today!

        http://www.youtube.com/watch?v=8KxQYI5GH4E

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        • kaos.geo says:
          8 September 2010 at 5:16 pm

          You are right, on the other hand it reminds me of the Madonna “Celebration” video by Jonas Aekerlund.

          I guess that in music videos, as in perfume ads, lately there is little room for new ideas.

          http://www.youtube.com/watch?v=YClEb6s5zeM

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  2. Nina says:
    8 September 2010 at 9:07 am

    I kind of like that! Presumably not aimed at the 50+ market, but then, what is? I’m not sure I would have known there were three models, apart from the opening shot – they all look very similar.

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    • Robin says:
      8 September 2010 at 12:07 pm

      Ha…I didn’t notice the models either.

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  3. Rednails says:
    8 September 2010 at 11:47 am

    A very different vibe than the two Fendi fumes I own: Fendi and Theorema.

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    • Robin says:
      8 September 2010 at 12:07 pm

      VERY different, and also very different from what they did with Palazzo.

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    • rickbr says:
      8 September 2010 at 8:01 pm

      Theorema is heaven in a bottle. They must be stupid to not bring this one back…
      I just hope that Fan di Fendi juice’s doesn’t match with the commercial song name…

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  4. RuthW says:
    8 September 2010 at 12:27 pm

    If Victoria’s Secret did cheesy music videos, this would be it – but I love the bottle!

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  5. Sunnyfunny says:
    8 September 2010 at 2:15 pm

    This ad is not my cup o’ tea. It doesn’t tell me anything about the fume, either, like I can’t get a vibe off this ad. Except that it is CRAZY!!

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