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It touches everything

Posted by Robin on 3 September 2010 14 Comments

Actress Diane Kruger for the new Calvin Klein Beauty.

Filed Under: perfume in the news
Tagged With: calvin klein, video

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14 Comments

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  1. RuthW says:
    3 September 2010 at 10:39 am

    Ok, she lost me at “wise”.
    I am all for advertising campaigns to stop trolling the schoolyards or People magazine for busty, oil covered beauties to writhe around on random objects/ vehicles.
    But this was just a bit too pretentious for me, the subdued monologue coupled with the ad copy makes me want to hand Ms.Krueger some Red Bull and see what happens.

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    • Robin says:
      3 September 2010 at 10:40 am

      It was very low-key for Calvin Klein, which I do appreciate, but agree — not sure it was compelling enough.

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      • RuthW says:
        3 September 2010 at 12:14 pm

        Maybe I’m just too cranky today – my 2 yr.old lost her glasses somewhere in the house – I just want a little vibrancy with my sophistication.

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        • Robin says:
          3 September 2010 at 5:09 pm

          Oh no, hope they turn up!

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  2. Zazie says:
    3 September 2010 at 11:08 am

    I like it a lot!

    Really, it makes me *almost* want to sniff the fragrance.
    Miss Kruger is just so beautiful.
    If I had to associate these yellow-white visuals to a fragrance, and the name “beauty”, I would expect to smell something like amaranthine.
    But it’s Calvin Klein, so I know it won’t be anything like BD’s exciting take on banana leaves…

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    • Robin says:
      3 September 2010 at 5:09 pm

      I want to sniff it regardless. Actually can’t think of a commercial that ever changed my mind (in either direction) about a fragrance.

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      • jennyanydots says:
        3 September 2010 at 9:49 pm

        They are sort of pointless aren’t they? Although this one was VERY Calvin Klein. That’s probably more likely to sell people to try it than Diane Kruger saying a bunch of words.

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  3. Dilana says:
    3 September 2010 at 11:39 am

    This ad coveys to me what the perfume should be, minimalist, sophisticated, aimed at women, rather than girls. (Like Calvin Klein sportswear, actually). Maybe it even smells a little like a calla. It will be interesting to see if the perfume actual relates to the image conveyed.

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    • Robin says:
      3 September 2010 at 5:10 pm

      Yep, older women (40+, according to their PR) — but the Calvin Klein Collection line, not the sportswear.

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  4. Ritournelle says:
    3 September 2010 at 1:08 pm

    This ad looks outdated for some reason and seems more suited for a new-age confidence-building program or something.

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    • Robin says:
      3 September 2010 at 5:10 pm

      Yes, good call!

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  5. sweetonpink says:
    3 September 2010 at 11:18 pm

    You can see her Beauty right through that dress! She’s actually quite lovely and seems to be a perfect fit for CK. I don’t have a good history with their scents, though.

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  6. Morgan says:
    4 September 2010 at 12:08 am

    I love Diane Kruger but the ad is kind of a downer. They could have done something more with her, she’s so elegant and exotic yet relatable, perfect fit for Calvin Klein.

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  7. prism says:
    4 September 2010 at 8:05 am

    this is just waiting to be picked up by MADTv or SNL to be made fun of

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