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Posted by Robin on 1 August 2010 23 Comments

An ad spot for the new New York Playboy fragrance.

Filed Under: perfume in the news
Tagged With: playboy, video

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23 Comments

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  1. crowflower says:
    1 August 2010 at 11:37 am

    Maybe I’m in need of breakfast, but this ad appears to have been badly conceived and poorly executed, with lackluster music and a beer commercial voiceover.

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    • Robin says:
      1 August 2010 at 7:20 pm

      It’s not as good as it could be. Whether it works for the target market, who knows.

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  2. nozknoz says:
    1 August 2010 at 11:38 am

    I don’t think the Old Spice guy has anything to worry about. 😉

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    • Robin says:
      1 August 2010 at 7:20 pm

      LOL, yeah.

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    • lilydale aka Natalie says:
      1 August 2010 at 10:46 pm

      Or Charles Bronson!

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  3. sarahbeth says:
    1 August 2010 at 11:47 am

    This ranks in the top ten most horrible fragrance advertisements I have ever seen in my short time on this planet.

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    • Robin says:
      1 August 2010 at 7:20 pm

      Ack, it can’t be! I’m sure we’ve posted 10 worse. Maybe that should be our next poll 🙂

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  4. RusticDove says:
    1 August 2010 at 12:29 pm

    Cheesy of epic proportions.

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    • Robin says:
      1 August 2010 at 7:21 pm

      Yep.

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  5. rlikestosmell says:
    1 August 2010 at 3:12 pm

    Even axe body spray commercials rank better than this.

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    • Robin says:
      1 August 2010 at 7:21 pm

      Way better — they’re usually funny. This isn’t funny.

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  6. samantha says:
    1 August 2010 at 3:25 pm

    Ew. This commercial makes me feel like i need a shower.

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  7. quinncreative says:
    1 August 2010 at 3:47 pm

    Oh, right. I am going to hop in a cab with a guy who’s been ogling me all night, sent away all the cabs just when the voice over says, “push all the right buttons” —not if he were the LAST guy on the planet. The only button I’d be pushing is the door lock. Creepy in a cheap way.

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    • 50_Roses says:
      1 August 2010 at 5:11 pm

      Or the button on the can on pepper spray!

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      • 50_Roses says:
        1 August 2010 at 5:11 pm

        Oops! I meant “the can of pepper spray!”

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  8. RusticDove says:
    1 August 2010 at 6:32 pm

    I had to watch one more time to be sure – and yes. It’s as craptacular as I thought.

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  9. Nina says:
    1 August 2010 at 6:46 pm

    Eeeeww. Cheap, in every sense of the word.

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  10. JolieFleurs says:
    1 August 2010 at 7:40 pm

    But it’s marketed to guys, right? This is no doubt the fantasy of many a man.

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  11. VanMorrisonFan says:
    1 August 2010 at 8:12 pm

    You can’t have a Playboy commercial without Hef in it! I kept waiting for him to show up to give the tag line…

    “New York Playboy…because 83 is the new 30!”

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  12. kaos.geo says:
    1 August 2010 at 11:32 pm

    She fidgets when he looks at her….
    What is he, 16? well,wait… she probably is!! 😉

    I’ve seen a couple of these playboy colognes here… they are sold in drugstores-pharmacies. And the bottles (although not THIS one particularly, as it has not reached us yet) don’t look half as good in person.

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    • kaos.geo says:
      1 August 2010 at 11:32 pm

      I meant what is SHE.

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  13. Marsha says:
    1 August 2010 at 11:39 pm

    I waited, hoping for the humor, for the *wink wink nudge nudge* . It never appeared 🙁 So… some marketing folks thought this would be a GOOD advertisement? What a cussafussup.

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  14. Ayala says:
    2 August 2010 at 2:06 am

    After watching it for the 2nd time, I realize in the target audience’s mind it might read as follows:
    Step A: spot a hot chick
    Step B: pick her up in your car
    Step C: get her into bed
    Step D: rinse and repeat

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