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Victoria’s Secret Life is Pink Shine Pink ~ new fragrance

Posted by Robin on 7 July 2010 17 Comments

Victoria's Secret Shine Pink perfume

Victoria's Secret has launched Shine Pink, the fourth fragrance in the Life is Pink collection (see Wish Pink, Live Pink & Hope Pink):

Shine Pink is a starlet in a sparkling blend of peach and tiare flower. Loves to make an entrance. Always the life of the party. Wears big jewels and sunglasses. Inspired by red carpet fashion. Addicted to Hollywood gossip blogs. Has to have a fragrance that's glam and sparkling.

You must be my lucky star.

Victoria's Secret Life is Pink Shine Pink is available in 50 ml Eau de Parfum ($29) and in a variety of other formats including Sheer Fragrance Mist and Rollerball Fragrance. (via victoriassecret)

Filed Under: new fragrances
Tagged With: victorias secret

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17 Comments

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  1. zeezee says:
    7 July 2010 at 10:59 am

    The concept of a “pink” named fragrance in a purple bottle is giving me a severe case of cognitive dissonance.

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    • Robin says:
      7 July 2010 at 11:01 am

      Pink is VS’s youth-oriented “loungewear” line…

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    • miss kitty v. says:
      7 July 2010 at 11:02 am

      Heh. :) I see what you mean. It’s like one of those tests where you look at the name of a color written in a different color and your brain won’t let your mouth say it.

      A Shine Pink perfume in a purple bottle– sheesh, that shouldn’t have been a hard one to get right.

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      • zeezee says:
        7 July 2010 at 11:16 am

        Yessssh! Exactly what came to mind. I think the purpose of that exercise is to name the colour the word is written in, rather than the colour’s name that’s spelled out. I guess this is one instance where being illiterate would work to your advantage. :)

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  2. kaos.geo says:
    7 July 2010 at 11:01 am

    I had forgotten about the other 3…
    This bottle is the best so far IMHO.
    Would it hurt them too much to come out with mini bottles of these 4?
    Like the Gwen Stefani dolls? :P

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    • Robin says:
      7 July 2010 at 11:02 am

      They do have smaller & cheaper rollerballs, but surprised they’re not taking that route & doing 10 ml. Gwen Stefani sure cleaned up that way.

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  3. pigoletto says:
    7 July 2010 at 11:07 am

    ‘you can’t have it, you’ll poke your eye out’, is the only thing I can think of looking at it.

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    • Robin says:
      7 July 2010 at 12:36 pm

      LOL!

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  4. peter says:
    7 July 2010 at 11:52 am

    Is the “consumer” description supposed to be appealing?? It sounds like they are describing Snooki.

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    • Robin says:
      7 July 2010 at 12:36 pm

      I would guess it would be appealing to the target market, which is pretty young.

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    • wondermelmo says:
      7 July 2010 at 3:57 pm

      Exactly as Robin said. And as utterly repulsive and snookiesque this description is, to the target demo it’s most likely a gigantic plus.

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  5. Dzingnut says:
    7 July 2010 at 11:59 am

    That is one gigantic stopper. If you dropped it on a toe, you could do yourself some serious damage.

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  6. Nile Goddess says:
    7 July 2010 at 11:59 am

    Looks like something Miley Cyrus would release

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  7. dollydagger says:
    7 July 2010 at 2:30 pm

    Aren’t we over the whole Hollywood glam celebrity thing yet? This sounds like crap on toast. :(

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  8. devilbunnies says:
    7 July 2010 at 3:49 pm

    Nice Madonna reference but I agree with dollydagger.

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  9. 50_Roses says:
    7 July 2010 at 7:34 pm

    I’m trying to remember if I’ve seen a bottle before where the stopper was 10 times the size of the bottle. Considering the size of that thing and the price point ($29 for 50 ml), I figure the actual cost to make the juice is about 27 cents.

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    • Robin says:
      7 July 2010 at 8:16 pm

      I think what you’re thinking is the stopper is in fact the bottle…it stands on its cap.

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