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Perfume in the magazines, June 2010: Allure, Elle, GQ, Harper’s Bazaar & Vogue

Posted by Robin on 2 June 2010 17 Comments

Perfume coverage in the June issues of Allure, Elle, GQ, Harper’s Bazaar and Vogue; please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines:

Allure cover June 2010Elle cover June 2010

Allure

Cover: Megan Fox

Scent strips: Donna Karan Cashmere Mist

Editorial coverage: The Beauty Reporter feature includes a brief list of fragrances called "Summer Cocktails" (p. 46) and a "Smell This" item in which random passersby comment on the new Coach Poppy fragrance (p. 50). Losing Her Senses is a brief talk with Bonnie Blodgett, author of Remembering Smell (p. 74). Reader's Choice Awards (pull out section in middle of magazine) go to Chanel No. 5 (classic), Avon in Bloom by Reese Witherspoon (new fragrance) and Armani Acqua di Gio (men's fragrance).

Elle

Cover:  Kristen Stewart

Scent strips: Dolce & Gabbana the one Eau de Parfum

Editorial coverage: none

Brief Mention: It List by Janna Johnson, p. 114, "Floral Affair": Shiseido Zen Eau de Parfum Limited Edition mixes feminine lily of the valley and freesia with sexy cedarwood and amber for the prettiest midsummer-night scent.

GQ cover June 2010Vogue cover June 2010

GQ

Cover: Miranda Kerr

Scent strips: Curve for Men; Calvin Klein Eternity for Men; Dolce & Gabbana the one for men; Yves Saint Laurent L’Homme; Ermenegildo Zegna Colonia; Givenchy Play

Editorial coverage: M Grooming, p. 64, Summerize Your Scent, Don’t Smell Like Last Season by Chandler Burr, mentions the new Gucci by Gucci Sport Pour Homme among other fragrances for men.

Harper’s Bazaar

Cover: Katherine Heigl (not shown)

Scent strips: none

Editorial coverage: none

Brief Mention: What's New, p. 114, Ajne's Sublime fragrance ($75), "lime, linden flower and Madagascar vanilla make a divine combination."

Vogue

Cover: Blake Lively

Scent strips: Polo Black for Men; Givenchy Play for Men

Editorial coverage: none

Note: I only read Allure, so many thanks to Kevin for all the rest!

Filed Under: perfume in the news
Tagged With: allure, elle, gq, harpers bazaar, magazines, vogue

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17 Comments

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  1. Karin says:
    2 June 2010 at 8:57 am

    I received my copy of Bizarre in the mail yesterday and noticed it’s a combo June/July issue! Hope this isn’t the beginning of the end…

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    • Karin says:
      2 June 2010 at 8:58 am

      Ha ha…I mean Bazaar, of course!!!!! ;-)

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      • Filomena says:
        2 June 2010 at 7:01 pm

        I noticed that too with this issue of Bazaar…a bad omen.

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    • Robin says:
      2 June 2010 at 10:03 am

      It’s amazing how many fashion & beauty magazines are still in business, when you think about it. I’m still shocked that Gourmet folded…would have thought it had broader appeal than many fashion mags.

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      • Karin says:
        2 June 2010 at 11:11 am

        I loved Gourmet!!! Didn’t like the replacement they sent – Bon Appetit. Food and Wine is a good one, though.

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        • Robin says:
          2 June 2010 at 12:15 pm

          I never liked BA as well either, was surprised Gourmet went first. Then again, I let my subscription lapse years ago…and I guess I was not alone.

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    • aestheticcoo says:
      2 June 2010 at 1:57 pm

      I just received the mag as well and didn’t even recognize Heigel. I had to do a double take – I see now they are trying to channel Grace Kelly. Very prim & proper cover but I liked it.

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      • Robin says:
        2 June 2010 at 2:22 pm

        I will have to go look for a shot of the cover, I haven’t seen it yet.

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  2. foe says:
    2 June 2010 at 3:11 pm

    Maybe I’m crazy, but didn’t Frederic Malle used to write a fragrance column for Allure? Whatever happened to that?

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    • Robin says:
      2 June 2010 at 3:28 pm

      I probably wasn’t paying close enough attention — I think that was occasional & not really a monthly column? Anyway, he had a 1 page feature back in January, and I think that’s it so far for this year.

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      • Robin says:
        2 June 2010 at 3:29 pm

        Oops, sorry, make that February.

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      • foe says:
        2 June 2010 at 7:00 pm

        Hmm, maybe it was an online only thing. I remember he had a tidbit on how to smell flirty and recommended spritzing Fracas all over. Which seemed odd because Fracas never really struck me as flirty or as a scent you could spray all over your person without assaulting the whole block.

        But I have noticed that Allure loves them some Editions de Parfums so maybe it was an advertising/promotional article…

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        • Robin says:
          2 June 2010 at 7:27 pm

          Oh no, they were in the mag too…lots of them. Just that I didn’t think they were a regular monthly thing, but admittedly I was not paying much attention.

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        • lilydale aka Natalie says:
          2 June 2010 at 10:22 pm

          I think the Allure columns by “professionals” are all occasional pieces — the makeup guy, the hair guy, and Malle appear every couple of months. I’m always amused that Allure seems to allow them to plug exactly ONE of their own products per column!

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          • Robin says:
            2 June 2010 at 11:19 pm

            Thanks, that makes sense. And yes — noticed that about the FM pieces!!

  3. L says:
    2 June 2010 at 8:07 pm

    In the June issue of InStyle, Lauren Conrad (formerly of The Hills) names Michael Kors as her “go-to summer fragrance” (Beauty Talk); niche perfumer Sarah Horowitz-Thran gives advice on how to remove scent when you’ve over-applied (a short called Overdid it? Try the do-over); Prada L’eau Ambree body powder is featured in a short called Appeal to All 5 Senses; and on the last page (On My Mind) Beyonce says her signature scent is (surprise!) her own fragrance, Heat.

    Scent strips: Calvin Klein Euphoria for Men; Giorgio Armani Aqua di Gio for Men

    Funny how the scent strips in both Vogue and InStyle are for men’s fragrances.

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    • Robin says:
      2 June 2010 at 8:33 pm

      Thanks so much!

      And yeah — goes to prove that women buy most men’s fragrances, I guess!

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