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A whiff of what’s to come

Posted by Robin on 18 May 2010 8 Comments

A supermarket will trial scratch-and-sniff labels on its flowers to give shoppers a whiff of what's to come.

Waitrose decided to test scented stickers on its Oriental Lilies after discovering customers prefer to buy flowers when the petals are closed, before their scent is released.

— Read more at Flowers to get scented stickers at the Belfast Telegraph.

Filed Under: perfume in the news
Tagged With: things that aren't usually scented

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8 Comments

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  1. little dog lost says:
    18 May 2010 at 10:02 am

    IMHO, lilies don’t smell good AT ALL, so they will fail based on a bad flower choice. They should have tried with something that smells nice.

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    • Robin says:
      18 May 2010 at 10:35 am

      Oh but I love lilies!

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      • Tama says:
        18 May 2010 at 2:08 pm

        I have some Stargazers blooming in my office as we speak – mmmmm

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  2. 50_Roses says:
    18 May 2010 at 12:03 pm

    In my experience, the only supermarket flowers that actually have any smell are carnations. The roses in the stores (whether supermarket, discounter or fancy florist shop) are varieties selected for their form and vase life, and usually have no scent. I have never noticed much scent from the lilies either, although the Easter lilies in my garden smell wonderful.

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    • Robin says:
      18 May 2010 at 3:58 pm

      Just got some wonderful freesia last week which smelled lovely, but agree on the roses…the supermarket ones are not the best for scent.

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  3. Tama says:
    18 May 2010 at 2:09 pm

    The chance of them creating a scratch-and-sniff that remotely resembles the flower is dicey, I’d think.

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    • Robin says:
      18 May 2010 at 3:59 pm

      It’s odd to think there’s anyone who doesn’t know the smell of a lily anyway? But maybe, what do I know.

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      • Joe says:
        18 May 2010 at 7:45 pm

        In any case, seems like an awful lot of work for the rare case where someone thought, “Oh, I didn’t know these flowers would smell like THAT.”

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