Thierry Mugler will launch Womanity in July. The fragrance is a tribute to womanhood, and like the new dedicated website of the same name, celebrates "the invisible bond between women".
Womanity is a blend of savory and sweet accords:
Using a new molecular extraction process, Mane was able to pluck odiferous molecules out of a fig fruit for the sweet accord. The savory element came from caviar. Structure was provided from the woodsy elements of the fig tree.
Thierry Mugler Womanity will be available in 30, 50 and 80 ml Eau de Parfum ($58-98). In the US, it will be exclusive to Bloomingdales until the October. (via wwd)
Update: Womanity was developed by a team of perfumers at Mane under the direction of perfumer Fabrice Pellegrin.
Another update: see a review of Thierry Mugler Womanity.
caviar??
Eggs. Figs. You know. I think it’s supposed to be a metaphor. A faintly nauseating metaphor, but them nobody ever accused Mugler of going for the discreet option.
And guessing it will be salty, but will not smell like caviar.
so sweet and salty then? Think I can skip this one.
Come to think of it, caviar has this hazelnut-ish undertone, so maybe they’ll play on that?
Still. Fish eggs.
(ok, actually, the more I think about it, the more I’m jazzed about what they’ll pull out of this whole thing!)
Um. yeah. My reaction too. Caviar? Really? I apologize for not being fancy… but does caviar smell fishy? Just salty? I dislike the name, the bottle, the notes, and the idea. Sorry Thierry.
P.S. I just noticed the weird metal helmet being worn by one of the women and ran screaming from the room.
Omg I have To smell this!!!!
oh yeah and they need to make a bloomig dales in anchorage alaska!!!!!
Hope you’ll get one by July
sorry but they sort of lost me at “odiferous molecules” ….aren’t those the things I’m fighting off as I stuff the CEO’s gym bag contents into the washer? Although I do love fig scents and have recently fallen in love with Heeley Figuier.
But Caviar —just ewww.
Sigh. I live with a Finn. My entire ktichen is full of fish and fish-related objects. Some caviar pate thing in the fridge, a freezer full of various nasty swimmers, and a cupboard full of tuna and sardines. Blech. Last night, I dreamed that he was killed, and it was “oh no” followed by “what do I do with all his stuff?” followed by “thank goodness, I can get all this fish out of my kitchen!”
TOO FUNNY! in that sort of dream I’d be imagining all the extra room in the fridge without all the various flavors of Gatorades and omigosh, the extra garage space! hmmmm……..
Boojum, that’s hilarious: My love of all things Scandinavian sort of ends with many of the fish products (though I am a fish lover). I’m hoping you’re husband isn’t into that stuff that I’ve only read about called ‘surströmming’, which is fish fermented in cans… fermented so much the cans actually bulge and are known to explode. I don’t even want to imagine.
Ok, I think I just threw up in my mouth a little bit. LOL. Seriously though, you might not be able to imagine but I imagined all too well. The thought of cans bulging from fermented fish actually made me feel a little nauseated. As for the fragrance, I wonder who thought Womanity was a good name. I dont even like trying to say it, let alone letting it come out of my mouth during conversation. I do love the bottle though!
I’ll have to ask, but I think he stops short of fermented fish. Pickled, yes… but I don’t think fermented. He’s not even fond of lutefisk. Of course, to someone like me who thinks anything living in water should not be food for humans, it’s all one and the same.
boo, you are so funny : D
you need to get a separate kitchen
Luckily they used the headspace on the fig, not the gym bag
well, that’s a relief…..but there is enough gym bag stench to go around…..
The name “Womanity” leaves me cold. Fig, however, is good.
Yes. I just think “Manatee”. Blurp blurp.
LMAO!
Hahaha, and it will smell like a Manatee too.
Well, if they made a masculine companion to Womanity it would be Manity, then…. yup, Manatee!
we can add this to our “reformulated perfume names”
1. That SLUT! Tocade
2. Amaranthighs
3. Secretions Gagnifique
4. Creed The de Rose Barbarian
5. Manatee
hmmmm , am I forgetting something?
dante’s bra? lol
I don’t like the name either.
It is quite far from the seduction of the name and bottle of Angel, which I tried so many times to like just to have an excuse to get one of those stars on my drawer…
Not my favorite name. Like the bottle though.
Name is odd. Bottle is weirder. List of notes is just plain freaky.
I never said I appreciated Art-with-a-Capital-A…
I might be the only one that likes the bottle…
Nope – I think the bottle is great! I like the concept of this too. Sounds weird and I must try it. LOL
The lady/man skeleton (?) on bottle scares me! freaky looking.
A ‘new molecular extraction process?’ I think they should use it to remove the weird face.
Would guess it’s just some variation on headspace technology. But who knows.
First thing I thought of was Zumanity, the naughty Cirque du Soleil show.
Eggs…figs…and the ‘lady/man’ skeleton…ahhhggghh!!!! (runs screaming)
LOL!
With the feathers, masks and chains/necklaces, the ad and bottle reminds me of Nawlins or Mardi Gras or something. I’m apparently alone in thinking the bottle is kind of cool (though don’t love the colour – pink juice seldom bodes well) and that the notes sound cool. I like a lot of the Mane accords and materials, too. Can’t say I love the name Womanity, and Alien was a bit of a let down, but otherwise I have heavy buy-in on anything Mugler does, so definitely will be trying this.
Speaking of which…I finally got that mini of A Travers le Miroir, and I love it! So thank you for writing about it; I wouldn’t have known it existed otherwise.
So glad you tried it and liked it! Sadly, they seem to have discontinued the Miroirs here… but I notice the full bottles can now be had at discounted prices in a few online places, so that’s a blessing.
I might need to snag one, although even discounted, they’re not cheap…and it’s not really an everyday sort of scent, I think. Still… I have a feeling if I don’t buy one, I’ll regret it.
No, you’re not alone, I had an instant attraction to that bottle. I’m a sci-fi fan as well as a Mugler fan so I was instantly attracted to that face. The ad could be a little more edgy…I’d like to see it lean more towards Road Warrior than Mardi Gras.
And I also wish the juice was a different color. I love the unique color of Angel’s juice and the packaging. Wish he’d done something equally unique here. I’ll withhold final judgement until I see and sniff in person.
Yay, someone else likes the bottle! Wish the juice wasn’t pink though.
“Oh, the Womanity!” (a la the Hindenburg disaster) is the first thing that went through my mind when reading that name.
As for the bottle, it seems retro-futuristic in a Fritz Lang / “Metropolis” sort of way. To me, it’s appealingly weird, but I am not a fan of Mugler scents. I did manage to get a carded sample of Angel from a Macy’s SA once — figuring I had to at least “understand” Angel — but I really don’t like it. Too cloying, and it stays in one’s clothes even after washing!
Yes, YES!! The Metropolis face! Totally there.
I was about to post “Oh, the Womanity!”, but you beat me to the punch!
I don´t know but while looking at the ad for a moment my brain “tagged” the women in the picture as “Claudia Schiffer and Michelle Obama” … you know the tricks that peripheral vision can play on us!
I also immediately thought of ‘Oh the humanity!’ We’re kindred spirits around here.
*womanity* duh.
Someone at Mugler should have been reminded that “caviar”, while sounding “luxurious”, boils down to *fish eggs*. Which sounds gross as a perfume note.
And the very idea of fish eggs mixed with figs is much, much worse. Come back, Sécrétions Magnifiques, all is forgotten!
But now again, this is Mugler, and I bet they’ll manage to get something pretty neat out of this potential mess.
This thread is cracking me up!
ha hahahaha
you all made my morning. thank you!
Yeah I kinda wish the bottle wasnt pink either. It looks like there Innocent Secret to me. The tops really cool! The name I could live w/out too. We’ll see about the scent. It sounds appealing to me. I like me a little saltiness in my fragrance. Lets prey it isnt nearly as STRONG as Angel!! It doesnt seem like a huge array of notes are present like in Angel so thats a plus so far for me! : )
I like the bottle too, and agree with ZenArcade on the Fritz Lang/Metropolis vibe, though the pseudo-Beowulf helmet doesn’t look quite as impressive on an actual person. Er, woman. Er, blonde example of womanity.
And the whole “Womanity” thing made me think that Thierry might be spending some time on “ICanHasCheesburger”.
“Im in ur Womanity, sprayin ur odifrus mollykools”
SNORT, SNORT…coughing a little …..too funny!
I /love/ the bottle. I kind of hope the fragrance catches on just so there might be flankers with similar caps but different-colored bottles (or is it the juice that’s pink?)
I’m really curious to see what that impression of caviar ends up actually being like. Maybe a suggestion of salt/oil/metal? I’m afraid I’m intrigued despite my better judgment
Dear Thierry Muglerity
Please tell us how you came up with this ridiculous name!
I cannot stand the name. WTH? Womanity? I think this wins the dumbest name for a perfume that I have ever heard. I don’t think I have ever met a “womanity” woman.
Now as for the juice, of course I’ll sample it.
Totally – and notice how in the word “womanity,” the emphasis falls on the syllable “man” – LOLOL
I mean, I know it’s the same for humanity, but this is ridiculous!
I hear ya.
I feel like the ITYat the end of Woman just belittles us as women. It’s like you are a woman but we don’t want you to really be a WOMAN. They might as well have called it Girly or Girlity, etc.
Catch my drift?
Exactly!!
The name is atrocious. The ad copy could have come from the Prix Eau Faux.
Well, I would never trust Mugler to know anything about Womanhood or “the invisible bond between women.” SHEESH!! And also, no mention of the perfumer, or did I miss it? I’ll bet it’s a man.
“Womanity”. Almost too camp for a brand like Mugler.
OMG, a new Thierry Mugler! What a surprise, he’s always just making all those flankers. Im really excited! Hope its good!
I actually really like this whole concept and everything about it because it’s so bizarre and seems to really fit the Mugler brand. Maybe I’m in a frivolous mood this morning.
Very curious about the scent.
But that Womanity website *sure* has a *lot* going on! I can’t even find anything there about the dang perfume!
I’m with you, Joe, on all points. I don’t think the “concept” of shared womanhood in all its multi-facted glory is unique or particularly interesting in perfume copy, but I’m vaguely puzzled by all the hatred the branding has inspired here today. I like the whole thing and wish it were actually just a little *more* frivolous or bizarre and artificial/amazon-looking….says she currently wearing her TM holographic Plexi(lip)gloss this afternoon. But that website is just too busy!
Thanks, Erin. And no, I don’t think the concept has *deeeeep* significance … but when I think of how wild and silly the Alien packaging is (I mean, hello… it’s a perfume Transformer!), this just kind of makes me chuckle. I don’t know why. I guess I for some reason don’t feel like it’s taking itself too seriously — I’m not sure Mugler ever is. Believe me, there is usually plenty of marketing/branding BS that just makes me roll my eyes so hard I’m in danger of hurting myself. This doesn’t make me do that.
I like salty scents, and I love the fruit of the fig—can’t wait to try it!
Although, I’m afraid that the bottle would intimidate its buddies on my perfume shelf…
yeah, I’m pretty sure she’s a biter.
I went over to the Womanity website, and it’s actually pretty cool – though I really dislike the term!
Well … I’m intrigued. If it smells like salty fig, that still sounds good. Here’s to not being bored by a fruitchouli. And it’s Mugler, it could be interesting AND wearable.
I really really like that somebody noticed and gives tribute to the “invisible bond between women”. Finally! I am not joking.
This scent will be a second step, after legendary Angel, toward the edible fragrances of the future. They will be sold with a spoon attached.
I wish copy editors would look up the meanings of words before they use them. “Odiferous” does not have a pleasant connotation… Nor am I moved to spend money to smell like caviar (to EAT caviar, perhaps). The fig part – and the gorgeous bottle – I like. But the name makes me giggle…
I honestly can’t get past the name and the bottle. This’ll never see my skin.
If this is the stuff of woman warriors, it better be good! But Pink? This at least should have been, well, some other color… I will definitely try this.
Woad blue, perhaps? But that’s been done already too, I guess.
Oh I totally loled over this. The potential for hilarity by shopping cats into fragrance ads and translating the blurbs into lolcat would be awesome!
Seriously, the name of this is just so off-putting. And I have the largest bottle of Angel one can buy sitting on my dresser and quite adore it. Of course, Alien didn’t work for me, either, though Angel Innocent is another of my faves.
Just… Fish eggs… Do not want. Though I had no idea what to make of the notes in Angel, especially after I tried was bludgeoned by it for the first time. Maybe Animality won’t be the hot mess it sounds like it might be. And I do love TM’s creativity sometimes. It’s as if they just randomly pick notes and throw them together to creat something weird and yet wonderful in some cases.
Darn it. My reply was supposed to show up under Dzingnut’s.
Anyway, I might try this for the weirdness, but would be loathed to tell anyone what it was called should they be intrigued and want to know.
I can’t wait to try this! Can’t wait to see the box and the body cream jar and smell the fragrance.
Ugh, I’m sooooooo pissed this is going to be a BLOOMINGDALES exclusive! Not even Nordstrom! I hate these exclusives with a passion! Just release it every freakin’ where!!!!!
Yeah. The only good thing is that it’s not Saks. If it’s Saks, I never even try it.
Ahh, I LOVE the bottle, so much that I gasped when I saw it. I hope it smells good because I want to buy it!
So, they’ve pushed the date up to June now! Their website says June now instead of July and this woman on Fragrantica got to smell it and I think they gave her a bottle at some kind of clarins thingy and they said it’s being launched in June! AHHHH!! Can’t WAIT!
Yes, they’ve sent around bottles, I hope to review it on Thursday.
AHHHHH! ROBIN?! THEY SENT YOU ONE????? AHHHHHHHHHH! YOU’RE SOOOOOO FREAKIN’ FORTUNATE! Pllllease review it soon!