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UK Fifi Awards 2010 ~ the winners

Posted by Robin on 12 April 2010 27 Comments

UK Fifi Awards logo

The Fragrance Foundation UK held their annual Fifi Awards ceremony today in London, and the winners are:

Best New Prestige Fragrance

Women's: Marc Jacobs Lola

Men's: Tom Ford Grey Vetiver

Best New Fragrance in Limited Distribution

Women's: Chanel Beige

Men's: Tom Ford Italian Cypress

Best New Niche Fragrance (with Basenotes.net)

Frederic Malle Géranium pour Monsieur


There are lots of other categories — you can find all the winners on the Basenotes page at Twitter. (via basenotes/twitter)

See also: the Fragrance Awards page.

Filed Under: perfume in the news
Tagged With: awards, fifis, fragrance foundation uk

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27 Comments

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  1. Isa says:
    12 April 2010 at 6:23 pm

    Lola? I tried it months ago and I didn’t find anything special in it . I can’t remember how it smelt like -something sweet and floral-, but I thought “boring, nothing new”. Maybe I could give it another chance, however that cap is not, and will never be, to my liking.

    Anyway, congratulation to all the winners.

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    • Robin says:
      12 April 2010 at 7:46 pm

      Not a favorite of mine either, but I did love that bottle!

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      • scentsappeal says:
        13 April 2010 at 11:31 am

        The fragrance itself is nice enough, inoffensive, but certainly not unique. The bottle however is lovely, and I couldn’t resist getting it based on that. Makes for a nice (but costly) dresser top decoration.

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  2. jonr951 says:
    12 April 2010 at 6:41 pm

    Im SOOO over Lola! It actually makes me sick now. I got it for my sister for xmas and she puts so much on everytime!! It really bothers me now! I simply just cant stand it! Its gross! I tell her, Lola just needs one spray but she puts on 5 or 6! Its scary! Plus it wasnt even that fantastic to begin with. I sure hope it didnt just win for the packaging and sales. And I enjoy Grey Vetiver. Im glad that won. : )

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    • Robin says:
      12 April 2010 at 7:47 pm

      Yes, that was better than the usual.

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    • maggiecat says:
      13 April 2010 at 1:47 pm

      I feel ya here – my sister over-applies fragrance and i can now no longer tolerate Pleasures, a perfectly nice scent that I used to like. Funny that we who love our scents so much can be so sensitive to their application strength, but there it is.

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  3. BChant says:
    12 April 2010 at 7:26 pm

    The fact that the winners of these awards are pretty much boring year after year should be of no surprise to anyone. Most awards do not award achievement, but rather are political in nature. I do not like to be so cynical, but I fear it is warranted.

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    • Robin says:
      12 April 2010 at 7:47 pm

      So true, but I did think the limited distribution awards (and the niche!) were better picks than usual.

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      • BChant says:
        13 April 2010 at 12:47 am

        You do have a point there. We should always look at what was done right.

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  4. Heiress says:
    12 April 2010 at 7:46 pm

    I guess TF Grey Vetiver is well done – I would even call it very handsome, but it sadly went ‘sweaty’ on my skin after a few hours. It transformed into a cloying sort of BO I really cannot live with.

    And…every bit of me desires a bottle of Chanel Beige. Oy. Congratulations to the winners!

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    • Robin says:
      12 April 2010 at 7:48 pm

      Beige is really well done. Still like 28 La Pausa way better. And Bel Respiro. Wish we could all have a bottle of our favorite Exclusif!

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      • ggperfume says:
        12 April 2010 at 11:00 pm

        In parfum!

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        • Robin says:
          13 April 2010 at 8:51 am

          LOL — exactly!

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  5. NaturalSelektion says:
    12 April 2010 at 8:11 pm

    Interesting…I absolutely hate Marc Jacobs Lola. It doesnt seem interesting enough for me, I guess the same can be said for Daisy, although I do own that one. Love love love Tom Ford especially Black Orchid Voile de Fleur and Tuscan Leather. I was actually disappointed with the Grey Vetiver. I just purchased my first expensive bottle yesterday at Barneys. I bought Frederic Malle Carnal Flower and received a sample of Iris Poudre along with the creme. Placed a huge sample order from perfumedcourt and I cant wait to see what other riches I discover.

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    • Robin says:
      13 April 2010 at 8:51 am

      Carnal Flower is gorgeous, congrats!

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  6. Craig Su says:
    12 April 2010 at 8:51 pm

    Lola is just overtly sweet on paper, or on anything else. Of course the bottle is really chic. But the good thing about Lola is this: The drydown is nice, but that’s one day after spraying on paper.

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    • Robin says:
      13 April 2010 at 8:52 am

      Lola is well done but I found it dull. Still, a very successful mainstream launch and I think that’s what usually wins.

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  7. carmencanada says:
    13 April 2010 at 3:25 am

    I really like Chanel Beige, but when it came up in the specialists’ jury where I sat for the French Fifis, it was pronounced a little… boring compared to other selections.
    I’m glad our finalist Géranium pour Monsieur, which ended up number two after Cartier La Treizième Heure, was selected by Basenotes readers, though I’m sorry Les Nez Manoumalia, which was on the short list, didn’t get the award.
    Apart from the Basenotes vote, I’m not sure who voted on the other awards though.

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  8. Robin says:
    13 April 2010 at 8:54 am

    Thanks.

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  9. scentsappeal says:
    13 April 2010 at 11:33 am

    Beige is one of my lemmings, looking forward to trying it. I hope it’s not packed with aldehydes.

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    • Robin says:
      13 April 2010 at 12:17 pm

      Don’t worry — it’s not heavily aldehydic.

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  10. maggiecat says:
    13 April 2010 at 1:45 pm

    I loved most of the Exclusifs, but wasn’t wild about Beige, thogh I wanted to be. And Lola struck me as just sort of ok, although the bottle is very fun and I can see why it would sell well. I enjoy reading the awards, but as for me – I like what I like regardless of what anyone says!

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    • Robin says:
      13 April 2010 at 3:08 pm

      Ditto!

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  11. nozknoz says:
    13 April 2010 at 2:32 pm

    I like the FM Geranium very much for day, so I’m glad to see it get a nod. Looking for time to get to Saks to try La Treizième Heure…

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    • Robin says:
      13 April 2010 at 3:08 pm

      One day maybe I’ll break down & go to Saks too.

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  12. jepster says:
    13 April 2010 at 7:27 pm

    Beige–meh!

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    • Robin says:
      13 April 2010 at 9:11 pm

      More for me :-)

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