Holiday Inn is updating everything from its lobbies to its logo (formerly written out in cursive, it has been edited down to a cleaner, modern “H”). It even has created a piped-in signature scent that isn’t a byproduct of a highly chlorinated pool. The smell: citrus and white tea, with subtle undercurrents of perilla leaf, woods and herbs.
— From Motels Boost the Thread Count at the New York Times, with many thanks to Fleur for the link! Apparently they have a separate scent for the Holiday Inn Express hotels — with sweet grass and green tea.