• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Guerlain Bouquet Numero 1 ~ new fragrance

Posted by Robin on 29 March 2010 23 Comments

Guerlain Bouquet Numero 1

Guerlain will launch Bouquet Numéro 1 in April. The new fragrance for women is in the Aqua Allegoria range, and will be exclusive to travel retail. As with the recent Guerlain Flora Nymphéa, the inspiration is a spring garden, and they are sharing the advertising visual with Flora Nymphéa as well.

Bouquet Numéro 1 was developed by Guerlain house perfumer Thierry Wasser; the notes include bergamot, freshly cut grass, peach and jasmine.

Guerlain Bouquet Numéro 1 will be available in 75 and 125 ml Eau de Toilette. (via moodiereport)

Filed Under: new fragrances
Tagged With: aqua allegoria, guerlain, thierry wasser

Advertisement


23 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. scentsappeal says:
    29 March 2010 at 10:09 am

    I’m a fan of Thierry Wasser and I’ll definitely be giving this a sniff once it’s out. I do hope the grass note is not overly prominent.

    Log in to Reply
    • mals86 says:
      29 March 2010 at 10:34 am

      Oh, now, I *like* grass. I just hope the peach isn’t too sugary.

      But I haven’t had much luck with the AAs, so I probably won’t even bother with looking for this.

      Log in to Reply
      • scentsappeal says:
        29 March 2010 at 10:55 am

        I doubt the peach will be over the top any more than the grass, as I have found that the majority of these AAs seem to be fleeting at best. Hey, if I can tolerate the grass oil in the top notes of Ormonde Woman, I guess I shouldn’t be worried about this one LOL.

        Log in to Reply
      • boojum says:
        29 March 2010 at 11:18 am

        With you on loving grass, not so much peach. I’ve had mixed luck with the AAs, but last year’s Tiare Mimosa, for one, had pretty good lasting power on me.

        Log in to Reply
        • scentsappeal says:
          29 March 2010 at 11:30 am

          You’re right, Tiare Mimosa IS nice, and I had almost bought it last xmas, but wound up purchasing Samsara instead. I do like Angelique-Lilas, as I adore the tranquility inspiring feelings the lilac invokes, however, lasting power as with the majority of the AAs, is challenging. Would be nice if they’d offer them in a more intense EDP version, but I guess the point is that they are supposed to be on the lighter side. *shrugs*

          Log in to Reply
    • Robin says:
      29 March 2010 at 12:22 pm

      I don’t usually run across duty free scents, so doubt I’ll see it unless they’re also planning to release it in regular stores eventually.

      Log in to Reply
      • boojum says:
        29 March 2010 at 1:44 pm

        Oops, I glossed right over that part. Not likely to see it either.

        Log in to Reply
  2. Nina says:
    29 March 2010 at 11:03 am

    The print ad seems to be identical to the one for Flora Nymphea? I can see the perfume name is different – I wonder if the colours of the juices are the same? Seems a bit cheapskate.

    Log in to Reply
    • Robin says:
      29 March 2010 at 12:21 pm

      Yep, they used the same ad!

      Log in to Reply
  3. mjr17 says:
    29 March 2010 at 1:25 pm

    For some reason their decision to use the same ad really irks me. What the heck are they thinking, doing, etc. over at Guerlain central? For all we know the juice will be the same, just the listed notes are different. If that is the case, well, it’s more than annoying, it’s flat out dishonest.

    Log in to Reply
    • Robin says:
      29 March 2010 at 2:16 pm

      Seriously doubt it’s the same scent!

      Log in to Reply
  4. Celestia says:
    29 March 2010 at 2:00 pm

    When people decide to buy a fragrance after testing it, they sometimes have a hard time remembering what it was called upon returning to the store. Using the same ad will only cause confusion in the marketplace. This ad already caused enough controversy what with the allusion to “lady-bits” a` la Georgia O’Keeffe’s paintings, the tiny sequinned garment and the dumb wig. I bet in Europe the ad doesn’t include the waist wrap.

    Log in to Reply
    • Robin says:
      29 March 2010 at 2:16 pm

      Would not think it would cause much confusion in this case since the scents are sold in different places (this one is duty free only).

      Log in to Reply
  5. Celestia says:
    29 March 2010 at 2:47 pm

    You’d think! However, ads are there to create brand-awareness. Customers come into a store asking for a perfume that they can’t remember. “You know, it’s the one in a bottle, ” as they air-draw it, “and it’s called Paris.” Well, that one much later turned out to be Shalimar. Or they go home to look at their bottle more closely and it turns out to be a fragarnce nothing like what they described.
    Flora Nymphea is a good name, although I wonder why orchids were used in the ad rather than waterlilies. (Orchids figure prominently in their skincare line.) I think that Bouquet Numero 1 is unimaginative and boring, unless they’re planning on doing a series of bouquets!

    Log in to Reply
    • Robin says:
      29 March 2010 at 4:07 pm

      No idea what they’re planning…seems odd that they’re doing 2 scents with such similar inspiration and then making them available in separate channels.

      Log in to Reply
      • Joe says:
        29 March 2010 at 4:42 pm

        Also kind of a weird language mashup in my head: Bouquet = French/English, Numero = Spanish. Huh?

        Are we supposed to say “Bouquet Numero Uno”? And “numero uno” always sounds like tacky slang to me or a pizza parlor.

        I suppose “Bouquet No. 1” was out of the question, or “Ramillete Numero Uno.”

        Anyway… just my brain spinning and spilling over here. Carry on…

        Log in to Reply
        • Joe says:
          29 March 2010 at 4:53 pm

          You know, obviously my brain has spun and spilled a bit too much. I feel like an idiot… my French is ok but obviously not ok enough.

          I alway think of the French word for number as “nombre” (which, confusingly, means “name” in Spanish), without realizing that “numéro”, in addition to Sp. & Ital., is also a French usage mainly for addresses and such. I love being confused in multiple languages. Maybe I should leave this sort of commentary to someone who’s fully proficient in French. Woopsie.

          Log in to Reply
          • LaMaroc says:
            29 March 2010 at 9:40 pm

            LMAO! Joe, evidently your brain and my brain function (or not – lol!) very similarly. I thought the same thing and totally forgot “numero” was legit French.

  6. maggiecat says:
    29 March 2010 at 3:36 pm

    This sounds very similar to Annick Goutal’s Petite Cherie…grass, peach, etc. I like Petite Cherie – and some of the AA’s as well – but not sure it’s worth leaving the country to get this!

    Log in to Reply
    • Robin says:
      29 March 2010 at 4:07 pm

      If it is like PC, I’ll like it fine! But no, not worth taking a trip for.

      Log in to Reply
    • Joe says:
      29 March 2010 at 4:44 pm

      Except Petite Cherie is pear, not peach, no?

      Duty free shops can often be accessed even when you’re just flying domestically; I had fun killing time in one when I was at PHL in December. If I remember by the next time I go anywhere, *maybe* I’ll look for this. It definitely doesn’t sound bad, and I like the AA concept just fine.

      Log in to Reply
      • Tama says:
        29 March 2010 at 7:24 pm

        You’re coming to SF in MAY!!!
        (please?) :-)

        Log in to Reply
        • Joe says:
          30 March 2010 at 12:27 am

          T: Sorry for not replying… I’m definitely thinking about it! If I do though, I’ll be taking the Amtrak, and they don’t have duty free. LOL

          Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • The second set of bottles from the Louis Vuitton + Yayoi Kusama collaboration drops in March https://t.co/PQUSAI4wWH https://t.co/zBCa0PJn8w, 10 hours ago
  • "LVMH's record-breaking results driven by Sephora" (cosmetics business) https://t.co/NKkwcZBJeW,
  • "‘Bionic nose’ may help people experiencing smell loss, researchers say" (washington post) https://t.co/M9nX7UVMpS,
  • "It costs up to $100,000 a kilo and Queensland farmers are growing it for luxury perfume" (sydney morning herald) https://t.co/gs8w4s7zpS,
  • "Francis Kurkdjian, creator of Baccarat Rouge 540: ‘People went crazy and it sold out immediately’" (el pais) https://t.co/cxGHgzgFd3,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2022
November 2022
October 2022
September 2022
August 2022
July 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

4 January ~ damage poll
4 February ~ winter reading poll

TBA April ~ swap meet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.