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Blugirl Jus No. 1 ~ new perfume

Posted by Robin on 23 March 2010 14 Comments

Blugirl Jus No. 1

Blugirl, the youth-oriented line from Blumarine (see Blumarine Bellissima), will launch Jus No. 1 in April. Jus No. 1 was developed by perfumer Christine Nagel.

An initial zesty top note of white grapefruit, tangerine mandarin and lemon combined with “a sunnier aspect” that conjures up the fresh scent of sea and sand. Freesia, magnolia and jasmine were added to offer a sparkling heart, described as “Champagne bubbles.” Romantic base notes include musk, sandalwood, amber and touches of vanilla.

Blugirl Jus No.1 will be available in 50 and 100 ml Eau de Toilette and in matching body products. It is not expected to reach the US until the end of the year, when it will be exclusive to Nordstrom. (via wwd)

Filed Under: new fragrances
Tagged With: blumarine, christine nagel

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14 Comments

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  1. Daisy says:
    23 March 2010 at 10:21 am

    I dunno —grapefruit, tangerine, mandarin AND lemon??? ( I’m puckering up a little just reading the notes)
    I can’t decide whether I think it’s going to smell like clean floors or cat pee….maybe opening with clean floors and drying down to piddle. Sorry, I’m terribly prejudiced against grapefruit scents—the only one I’ve found that I like is Pamplemousse Rose—and I like a lot of lemony scents; from PdN Cedrat Intense to Chanel Cristalle Eau Verte to Guerlain Philtre d’Amour….so I don’t know why I’m being so sour (haha) about this scent…..maybe because the bottle looks like a cross between a salt shaker and a coke bottle?

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    • Robin says:
      23 March 2010 at 10:25 am

      I don’t think that’s an unusual amount of citrus — most scents have more than one citrus in the top notes, even if they don’t list them all.

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  2. mals86 says:
    23 March 2010 at 11:51 am

    The bottle’s so… *relentlessly* blue. And getting to the US late in the year? In order to become Christmas presents for everyone’s nieces?

    But it’s done by Christine Nagel, so it could wind up being not-awful. I really, really do like freesia.

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    • mals86 says:
      23 March 2010 at 11:52 am

      Oops, that sounds snippy. I’m just surprised it’s not a summer launch, given the “light and friendly” character of those notes. Must be a logistics thing.

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      • boojum says:
        23 March 2010 at 3:57 pm

        That seems to happen a lot…warm weather scents out in November, cool weather scents in April/May.

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    • alltheprettythings says:
      23 March 2010 at 12:31 pm

      I love the blue… I’ll have to check this out.

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    • Robin says:
      23 March 2010 at 12:52 pm

      LOL! What can I say, the thing is *blue*.

      I thought the Bellissima was really well done. Not terribly interesting, but better done than the average designer release. I almost reviewed it several times but had trouble coming up with things to say other than “pretty”.

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    • ami says:
      24 March 2010 at 2:25 pm

      i also adore freesia, but so far have not found a truly astonishing freesia scent. demeter freesia did not do the job. do you have any suggestions Mals?

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  3. Julia says:
    23 March 2010 at 12:24 pm

    I don’t really go for summery fresh, but I love Christine Nagel’s style (esp.Theorema and Ambre Soie ). I didn’t love Oriental Brulant, but I thought it was the best of the Les Elixirs Charnels series.

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    • Robin says:
      23 March 2010 at 12:53 pm

      She’s an excellent perfumer.

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  4. Absolute Scentualist says:
    23 March 2010 at 2:36 pm

    I love all the citrus and the reference to champagne bubbles, especially if it lends a bit of pop to the fragrance. But Nordstrom? I don’t know if I’d find this worthy of Nordstrom prices. At least I don’t have to worry about that until the end of the year. :)

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    • Robin says:
      23 March 2010 at 5:27 pm

      But Nordstrom won’t set the price of the fragrance…

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  5. maggiecat says:
    24 March 2010 at 2:02 pm

    This sounds nice and light and fresh, though I have serious doubts about the color and the bottle – and how successful this will be at the end of the year in the U.S. Doesn’t seem like a good winter scent to me, though I’d certainly give it a sniff about now!

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    • Robin says:
      25 March 2010 at 9:49 am

      It doesn’t sound winter at all!

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