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Blumarine Bellissima ~ new perfume

Posted by Robin on 9 September 2009 26 Comments

Blumarine Bellissima fragrance for women

Italian fashion house Blumarine has launched Bellissima, a floral musk fragrance for women. It is the brand's first perfume.*

Bellissima was developed by perfumer Sophie Labbé; the notes feature  dewdrops, ginger, orange, grapefruit, peony, passion flowers, sandalwood, vanilla flowers, musk and cashmere.

Blumarine Bellissima is available in 30, 50 and 100 ml Eau de Parfum ($50-92) and in matching body products. It will launch in the US in October. (via wwd, veraclasse.it)

* Update: it is the brand's first fragrance under new licensing arrangements with ITF; there were several prior fragrances under arrangements with Schiapparelli. Many thanks to Cosmicscents for the correction!

Filed Under: new fragrances
Tagged With: blumarine, sophie labbe

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26 Comments

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  1. COSMICSCENTS says:
    9 September 2009 at 10:25 am

    I know of 3 other fragrances by Blumarine, they are called: Blu, Bluemarine II, and Vintage. Are they launching Bellissima as their first?

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    • Robin says:
      9 September 2009 at 10:54 am

      Thanks, the WWD article said:

      “Blumarine will christen its fragrance license with a scent named after one of Italy’s most often used words. Bellissima is the first fragrance for the ultrafeminine fashion house, founded in 1977 by designer Anna Molinari and her husband, Gianpaolo Tarabini Castellani”

      Which isn’t as clear as it should be, but I should have checked!

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  2. Absolute Scentualist says:
    9 September 2009 at 10:54 am

    Hmmm. Sounds very office appropriate.

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    • boojum says:
      9 September 2009 at 10:56 am

      I need some of those…might have to look at this one.

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    • Robin says:
      9 September 2009 at 12:35 pm

      Yes.

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  3. peter says:
    9 September 2009 at 11:45 am

    Bluemarine II was a beautiful fragrance.

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    • Robin says:
      9 September 2009 at 12:35 pm

      Never smelled it! Never even saw it.

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      • Jessica says:
        9 September 2009 at 2:00 pm

        I remember that one from my early Makeup Alley days, actually! It was a sheer rose-violet-ylangy thing, very pretty in an artificial way. Wish I’d bought a back-up.

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        • Robin says:
          10 September 2009 at 9:02 am

          Sounds nice, thanks!

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  4. zara says:
    9 September 2009 at 11:48 am

    the pink color of the juice makes me a tad suspicious…you know, fruity floralish

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    • Robin says:
      9 September 2009 at 12:35 pm

      I’m pretty tired of pink myself.

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  5. CynthiaW says:
    9 September 2009 at 11:59 am

    Dewdrops? Dewdrops? Do dewdrops actually have a discernible odor?

    I think that I’m becoming more cynical as time goes on…

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    • bergere says:
      9 September 2009 at 12:22 pm

      That was my first thought, too–now they’re listing water as ingredients. Although, come to think of it, that has already been done. I wonder if the ginger is taking the place of pink pepper in a kind of fruity pink floral.

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    • Robin says:
      9 September 2009 at 12:35 pm

      Yes, they smell like melon 🙂

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      • bergere says:
        9 September 2009 at 5:04 pm

        Tee hee!

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    • Tama says:
      9 September 2009 at 4:38 pm

      That anything watery is the first note is making me nervous.

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  6. cazaubon says:
    9 September 2009 at 4:02 pm

    I liked Blumarine II as well, it was nicely done. Looking forward to sniffing Bellissima!

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    • Robin says:
      10 September 2009 at 9:02 am

      Hope it will be as nice 🙂

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  7. alltheprettythings says:
    9 September 2009 at 10:38 pm

    I love their clothing line, but I don’t know about this perfume… pretty bottle, though.

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    • Robin says:
      10 September 2009 at 9:02 am

      It’s very classic looking.

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  8. thenoseknows says:
    10 September 2009 at 3:24 am

    This Looks and Sounds GORGEOUS! I am almost in Love with it from just the notes and bottle and packaging alone! CAN’T WAIT To Get a Sniff… i got that same feeling i had about the new Valentino Fragrance (AND LORD HOW I ADORE THAT ONE!) and i feel this may be worth the buy! also noticed that the perfumer created the new Alberta Ferretti scent as well which i am EAGERLY awaiting too!

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    • Robin says:
      10 September 2009 at 9:04 am

      I forgot about the AF — we’ve still got a long wait for that to get to the US.

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  9. jonr951 says:
    27 September 2009 at 12:41 am

    I tried it at nords 2day and its another beentheredonethat scent but I liked it. I like the bottle and packaging too!

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    • Robin says:
      27 September 2009 at 9:40 am

      I still haven’t tried it, as usual!

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  10. aluxelife says:
    26 October 2009 at 6:35 pm

    I also had the opportunity to wear Bellissima for a couple of days and received more compliments on it – I really lean towards more aggressive fragrances but may integrate this into my rotation when I want to go “pretty”.

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    • Robin says:
      27 October 2009 at 11:16 am

      I have only tried it very briefly so far but would agree w/ pretty…more so than most.

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