It's an easy trap to fall into - up to 97 per cent of the cost of producing a conventional perfume goes on marketing, packaging and advertising. The liquid in the bottle can represent as little as 3 per cent of the total cost of production.
As 'professeur de parfum' and founder of the Haute Parfumerie at Harrods, Roja Dove laments, 'I think most people don't actually smell fragrances anymore. People are so influenced by marketing that people buy scents that they don't really like.'
— From Perfume: how natural are you willing to go? at Ecologist. The article includes a list of recommended natural perfumes.