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Small steps to make a difference

Posted by Robin on 19 January 2010 25 Comments

A promo for the upcoming DKNY Pure fragrance.

Filed Under: perfume in the news
Tagged With: donna karan, video

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25 Comments

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  1. Lovetosmell says:
    19 January 2010 at 10:06 am

    This was really nice I love the whole vibe nice clean simple romantic a cute child all white and clean.The bottle is really nice its simple.I would be interested to know what notes will be in this fragrance.This looks good.I didn’t get the part where it says the new scent that takes small steps to make a difference.I wonder what is all about is it donations to charities? It could be interesting to find out what that is.I would love to know that it will give to people in need or some type of charity.

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    • Robin says:
      19 January 2010 at 10:17 am

      I don’t know a thing — the ad is appearing rather early. I think it launches in February so I’m sure we’ll find out more soon.

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      • Lovetosmell says:
        19 January 2010 at 1:51 pm

        It would be interesting to find out.Perhaps it is just a slogan for the perfume.But, its interesting it gives you a good feeling from the commercial something really comforting about it.

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  2. RusticDove says:
    19 January 2010 at 10:42 am

    What a stark contrast to her Delicious Candy. I’ll be curious as to what the notes are.

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    • Auguszta says:
      19 January 2010 at 11:19 am

      A “Dew-drop Petal Accord”, Lotus Flower, Bulgarian Rose, Jasmine, Freesia, Orchid, White Amber, Sandalwood and “a drop of Vanilla in water”, which is its signature.

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      • RusticDove says:
        19 January 2010 at 11:50 am

        Oh good to know – thanks Auguszta. I’ll check it out when it becomes available – I’m always on the lookout for a pretty floral that works for me – so far, that light floral catagory does nothing for me.

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        • Joe says:
          19 January 2010 at 12:41 pm

          RD: Have you sampled Kenzo Winter Flowers? If not, that’s a surprisingly good “light floral.”

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          • RusticDove says:
            19 January 2010 at 2:39 pm

            I haven’t Joe – thanks for the tip. I’ll be sure to try it when I see it.

  3. APassionateJourney says:
    19 January 2010 at 10:51 am

    I really liked that commercial. It was very nice. I love that tagline. Small Steps to Make a Difference. Very very nice. Just beautiful

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    • Robin says:
      19 January 2010 at 5:40 pm

      Yeah…just waiting to find out what the tagline means!

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  4. peter says:
    19 January 2010 at 11:25 am

    Is this Donna Karan’s Eternity?

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    • Robin says:
      19 January 2010 at 12:17 pm

      My thoughts exactly!

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  5. Ayala says:
    19 January 2010 at 12:13 pm

    The bottle reminds me a lot of GAP Close (not that either have invented the wheel with this design).

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    • Robin says:
      19 January 2010 at 12:17 pm

      Yes. The wheel is getting harder to invent, LOL…there are only so many bottle shapes to go around.

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  6. Ayala says:
    19 January 2010 at 12:50 pm

    So true… It seems that proximity is how we come to see the connections. There are so many bottles, it would be difficult to notice the similarities or influences unless they happen to line up next to each other (i.e. perhaps both the Nina Ricci and the Twilight perfume bottles might have both been sued by Dior’s Poison if they were launched in the 80’s and not in 2009).

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  7. Nina says:
    19 January 2010 at 2:36 pm

    I thought she was holding up a light-bulb at the end! But I loved the ad.

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    • Robin says:
      19 January 2010 at 5:41 pm

      LOL!

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  8. annemarie says:
    19 January 2010 at 4:06 pm

    Nice, but too long I reckon. We get the point in about the first 15 seconds. After that it is all the same. And small steps towards what sort of difference, exactly? Shall await with interest.

    Nice to see the child tho’. Most fragrance ads assume that women do not and never will have children in their lives. Didn’t Jennifer Lopez do something like this once?

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    • Robin says:
      19 January 2010 at 5:41 pm

      Pretty sure there’s a shorter version, presumably for TV.

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  9. bergere says:
    19 January 2010 at 8:29 pm

    New York is not the first place that comes to mind when I think of “pure”, though (with apologies to New Yorkers, like my relatives!).

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    • Robin says:
      20 January 2010 at 8:52 am

      🙂

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  10. jonr951 says:
    19 January 2010 at 9:00 pm

    Im really curious about this one. Love the commercial & love the bottle even more. Im wondering if its gonna be citrus fresh or soapy? “Pure” can go either way I think. Well c. Cant wait. : )

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    • Robin says:
      20 January 2010 at 8:52 am

      Would think it’s going to be clean one way or the other…

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  11. kurt1 says:
    20 January 2010 at 2:13 am

    The bottle is very similar to Cdg’s Daphne.

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    • Robin says:
      20 January 2010 at 8:52 am

      True.

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