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Perfume in the magazines, October 2009: Allure, Vogue, W, GQ, Details & Marie Claire

Posted by Robin on 29 September 2009 22 Comments

Perfume coverage in the September issues of Allure, Vogue, W, GQ & Details, and Marie Claire, and as always, please comment on any fragrance coverage you've seen in other fashion & beauty magazines lately:

Allure October 2009Vogue October 2009

Allure

Cover: Vanessa Hudgens.

Scent strips: Mariah Carey Forever, Prada L'Eau Ambrée, Gucci Flora, Couture Couture by Juicy Couture, Bvlgari Blv II, Paris Hilton Siren.

Editorial coverage: The Beauty Reporter section includes a "Smell This" feature in which random passersby comment on the new Michael Kors Very Hollywood (p. 64) and a short blurb about Jennifer Lopez My Glow ("Mother Love", p. 72).

Fall Hot List mentions Molecule 01 by Escentric Molecules (p. 82). Best of Beauty includes a page on scent; among the mentions: Marc Jacobs Lola, Guerlain Idylle, Chanel Cristalle Eau Verte (p. 211).

Vogue

Cover: Michelle Williams.

Scent strips: Paris Hilton Siren, Calvin Klein Euphoria, Giorgio Armani Idole d’Armani.

Editorial coverage: Pushing Perfume’s Limits: Two Elegant Rebels are Shaking up the Fragrance World, Creating Scented Universes that go Well Beyond the Usual Eau de Toilette profiles Frederic Malle and Francis Kurkdjian (pp. 187-188).

wgq-oct

W

Cover: Uma Thurman.

Scent strips: None.

Editorial coverage: Beauty Buzz/Beauty Flash includes “Paris Match” about the Nez a Nez brand, which debuts its 10 fragrances ($165) in the U.S. at Studio BeautyMix at Fred Segal this fall; “Juicy Fruits”, about Juicy Couture’s “fruit bowl” Couture Couture; “Eau Boys” about Viktor & Rolf’s Eau Mega; and “Ties that Bind”, about La Prairie’s Life Threads fragrance collection (three perfumes: Silver, Gold & Platinum, $125 each) (pp. 112-117).

GQ

Cover: Olivia Wilde.

Scent strips: Giorgio Armani Acqua di Gio for Men, Calvin Klein ckfree for Men, Gucci by Gucci, *ECKO by Marc Ecko, Yves Saint Laurent La Nuit de L’Homme, Usher VIP, Nautica Oceans.

Editorial coverage: Emperor du Fromage by Devin Friedman is a lengthy profile of Christian Audigier of the brand Ed Hardy. “The marketing is more important than the product. People are followers. They want to be attributed to a certain style. Is not me making the rules, is reality. Is the reality.” (p. 159)

details-octmarie-claire

Details

Cover: Clive Owen.

Scent strips: Jean Paul Gaultier Le Mâle, Yves Saint Laurent La Nuit de L’Homme.

Editorial coverage: Nada.

Marie Claire

Cover: Drew Barrymore and Ellen Page.

Scent strips: Giorgio Armani Idole d’Armani, Gucci Flora, Prada L’Eau Ambrée.

Editorial coverage: Global Grooming: Foreign Beauty Report—Paris is a rundown on places to shop in Paris, including Costes Iunx Parfums, Maison Francis Kurkdjian, Merci, Pharmacie Swann: “French women put on perfume like Americans apply sunscreen.” (pp. 206-213)

(many thanks to Kevin, who is responsible for all the above except Allure!)

Filed Under: perfume in the news
Tagged With: allure, details, gq, magazines, marie claire, vogue, w

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22 Comments

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  1. APassionateJourney says:
    29 September 2009 at 9:55 am

    AHHHHH! COUTURE COUTURE FINALLY HAS A SCENT STRIP????? When I go to Target at 8 A.M for Mariah’s cd I’ll FINALLY smell it! I’ll be smelling Marc Ecko also! Thanks, Robin!

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    • Robin says:
      29 September 2009 at 9:59 am

      It’s one of those peel-away scent things (in the middle of the ad itself instead of along the edge of the paper).

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  2. Suzanne941 says:
    29 September 2009 at 10:09 am

    This is a great roundup. I’ll have to look for that Vogue article. thanks!

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    • Robin says:
      29 September 2009 at 11:12 am

      My thanks to Kevin as well…he’s doing far more of it than I am!

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  3. sayitisntso says:
    29 September 2009 at 11:03 am

    Mariah’s actually doing an in-store appearance today at Macy*s Herald Sqaure, to promote the new scent and her new CD. She’ll be on the Main Floor, Cosmetics at 5:00 pm.

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    • Robin says:
      29 September 2009 at 11:12 am

      Oh, thanks so much…someone else mentioned that last week & I meant to post it. Will try to do that now.

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  4. Joe says:
    29 September 2009 at 12:29 pm

    As mentioned, I’ll definitely have to sneak a look at a friend/subscriber’s issue of Vogue for that article on Malle & Kurkdjian.

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    • Robin says:
      29 September 2009 at 1:04 pm

      It does sound like the most interesting for the month.

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      • Joe says:
        30 September 2009 at 12:15 pm

        So I read those articles last night. Kind of interesting: looks like Malle is opening a boutique in NYC, Kurkdjian will have a line of his products at Bergdorf, and both are doing quite a bit of home-scent type of stuff, including a Malle air-scenting device with a bevy of scents that don’t correspond to the personal fragrance line.

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        • Robin says:
          30 September 2009 at 12:30 pm

          Neither boutique will help me any since I never seem to get to NY any more, but oh well!

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  5. APassionateJourney says:
    29 September 2009 at 1:03 pm

    Ugh! Left target, got Allure and NO COUTURE COUTURE! ALSO NO GQ!!!!! DARN IT!

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    • Robin says:
      29 September 2009 at 2:19 pm

      Oh drat, are you sure? I do know the subscription issues are sometimes different than the newsstand, and sometimes there are also regional differences. In my mag, it’s p. 141.

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      • APassionateJourney says:
        29 September 2009 at 3:16 pm

        I checked them twice. I’m sooooo freakin’ pissed! I knew it was too good to be true! I wanted to smell it :(

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        • Robin says:
          29 September 2009 at 6:52 pm

          Gosh, I’ll send you mine…email me your mailing address!

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          • APassionateJourney says:
            30 September 2009 at 1:46 am

            Hey, Robin! Sent you my info! Thank You!

  6. ZenArcade says:
    29 September 2009 at 1:34 pm

    This is jumping ahead a bit, but the Nov. Glamour is out and has a 3-page piece on choosing a floral scent. (Though now that cold weather has arrived where I live, I’m less interested in florals and more drawn to woody scents that say fall/winter to me.)

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    • Robin says:
      29 September 2009 at 2:19 pm

      Thanks so much, I”ll look for that! Although me too..I’m not after florals at the moment.

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  7. CynthiaW says:
    29 September 2009 at 9:28 pm

    I didn’t realize that the November Glamour was out already – here’s what was in my October issue:

    Ads
    Idole d’Armani – back cover, also featured in Hot Now
    Dolce & Gabbana Rose, the One
    Donna Karan Cashmere Mist Luxe Edition – also mentioned in Shop Happy feature
    Prada Infusion d’Iris
    McGraw Southern Blend
    Derek Jeter Driven Sport

    Scent Strips
    Elizabeth Arden Pretty
    Michael Kors Very Hollywood
    Juicy Couture Eau de Couture
    Calvin Klein Euphoria
    Contest -Win a bottle of Narciso Rodriguez Musc for Her

    Annick Goutal Petite Cherie in Beauty Star feature
    There’s a Gwen Stefani feature and she talks about Harajuku Lovers

    Log in to Reply
    • Robin says:
      30 September 2009 at 8:50 am

      Thanks Cynthia! Interesting that they have 2 men’s strips, both mass market.

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      • CynthiaW says:
        30 September 2009 at 1:10 pm

        I thought that was kind of weird, too – but I guess that we’re getting close enough to the holiday season that they would want to bring it to the attention of women who might be looking for gifts?

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        • Robin says:
          30 September 2009 at 2:25 pm

          Maybe that’s it. I’m trying to remember if I’ve *ever* seen a men’s strip in Allure. Can’t think of it, but then I do have a terrible memory.

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          • CynthiaW says:
            1 October 2009 at 9:33 am

            Maybe they’ve either figured out than many women wear “men’s scents” or it’s the gift-giving thing because my latest Ulta circular/coupon showed up in the mail yesterday and it had a scent strip for Usher’s VIP (no, I didn’t sniff it).

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