The ad promo for Loewe's new Aire Loco fragrance.
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Posted by Robin on 34 Comments
The ad promo for Loewe's new Aire Loco fragrance.
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what a horrible ad
I didn’t hate it at all. Not sure if I love it either, but at least it wasn’t dull!
but I was expecting her to be watching hawt boy-on-boy action through a peephole and I decided to just leave out the champagne part in my mind
Umm… okay. Well, at least we know how she supposed to spy on guys through a peephole and like champagne off herself at the same time. I didn’t find it either sexy or funny though; it was mostly creepy and reminded me of some schlocky horror movie. If I didn’t know it was a perfume ad ahead of time, I would have expected her to vamp out and kill them all.
LOL…exactly! One question answered. I thought it was creepy too, and it’s hard to tell if it’s meant to be creepy…but at least it didn’t bore me to death.
lick champagne, not like. Sheesh.
Really? I thought it was pretty funny….though I’m not sure THEY meant it to be funny – the ad is so over-the-top, it can’t take itself that seriously…..I actually chuckled out loud.
Well, exactly: it’s really hard to tell what they’re trying to do!
i find the music rather like those in the haunted movie…..the ads is screaming sth like “I’m odd!”
can’t make any positive association from this ads to the perfume,
Yeah, same here.
ok, so let me get this straight—she likes to watch….and she likes to BE watched….and she likes to lick her knees…..um, alright, to each his or her own, right? Interestingly the males in the room appeared completely unaffected….hmmmm
But since the men are doing nothing, she’s really just watching herself, right? And it’s VERY odd for the men to be so unaffected in a perfume commercial. The moral seems to be that the perfume will have no affect on others, but will make you behave oddly.
exactly! this isnt’ an ad….it’s a WARNING! 😉
I kept thinking Sharon Stone leg-cross shot coming up! It was kind of amusing but really weird.
Yep.
Me too.
At least it’s not giggling models shuffling back and forth…? 😉
HA — true!
hi–I asked under Jessica’s post but I’d like to ask again….does anyone remember what the perfumed court discount code is this month? Thanks 🙂
Spend $75 and receive 4% off your order
code is SCHOOLDAYS75
Spend $125 and receive 6% off your order
code is SCHOOLDAYS125
Spend $175 and receive 8% off your order
code is SCHOOLDAYS175
lol –thanks, you got me covered on both posts!! Thank you thank you.
anything I can put in the cart for you??
Ha ha – that’s like asking if the Pope’s Catholic.
Whatever. Big FAIL from me.
This was alluded to above, but to me it was like an über-creepy mash-up of Basic Instinct and Eyes Wide Shut.
I wonder if it will work just in terms of getting people’s attention? Who knows.
Maybe in Spain! Where do any of these perfume spots really “air” anyway? The only perfume ads I ever see are for EL products and J’Adore, but then again, I rarely watch television.
I don’t see enough tv to know either…I almost never see a perfume ad “live”.
This isn’t a clip from the next episode of “Dollhouse”?
Ha…could be!
I was intrigued for the first few seconds cos it was not clear what was going tyo happen and this is refreshing in a perfume ad, no? I thought she was being interviewd for a job, maybe, and I liked the idea of the power relations between a bunch of blokes in suts and a sole woman being turned in favour, suddenly, of the woman. But alas, it turned out not really to be about that because, as has been noted above, the blokes seemed unmoved. It seems to be all about her and her peeping other self.
Is the message meant to be that perfume enables women to do what they like – enjoy their sexuality and their power – without any reference to what men like or want? That men can go to hell? A risky marketing strategy, surely. And the description of the perfume itself doesn’t make it sound like a power perfume. Goodness knows.
The puzzling thing is that in that case, why have the men there at all?
really, haven’t we already seen that kate moss quite capably handles the situation quite, well, handily all by her lonesome? , well except for a pile of beleaguered roses… yikes!
Hah! Yes, those poor roses… and the poor limo driver, come to think of it.
Yes, I take your point. Shrug.
Damn that Kate Moss ad. It was a low point wasn’t it? I suspect that when many of us are commenting on these ads, consciously or not we are thinking ‘Well at least it’s not as bad as that Kate Moss thing …’
her new claim to fame. poor thing. I wonder if they were directing her in those horrible ads and she was thinking to herself: “this is so embarrassing! I feel so stupid!”