Aromachology is a new custom perfume line that "blends perfume and personality into one customized aromatic experience":
Aromachology is the first of its kind to offer custom fine fragrance on a mass level, blended and sold at point of purchase. Meant to reconnect consumers and revolutionize the artistic and scientific experience of creating, enjoying and wearing perfume, the brand is centered on a process that is substantiated by the science of Aromachology.
Fueled by the need to help each customer express individual tastes and personalities by crafting an original fragrance, each formula is conditioned to the likes of its creator.
Based on a 10 question ‘Scent Profile’, customers are assigned to one of five personality groupings: Sophisticated & Sensual Floral, Totally Edible Gourmand, Exotic Spicy Oriental, Clean & Fresh and Bold & Brisk Woodsy. They then choose 3 out of 15 'top notes' to personalize their final fragrance:
Creative: Juniper Berry & Carnation
Inspiring: Orange & Lemon
Spontaneous: Tuberose & Citrus
Graceful: Jasmine & Egyptian Musk
Courageous: Frankincense & Ginger
Confident: Frankincense, Jasmine, Cedar & Boysenberry
Empowering: Cypress & Juniper Berry
Sexy: Amber, Jasmine, Rose & Vanilla
Open minded: Orange Blossom & Vanilla
Optimistic: Neroli, Orange Blossom & Lemon
Sensual: Jasmine, Ylang ylang, tuberose & musk
Seductive: ylang ylang & rose
Uplifting: Basil & Clary Sage
Peaceful: Chamomile & Lavender
Aromachology custom blends are available in 100 ml ($160) or in 5 ml travel size (comes with two 10 ml refills, $70).
There will be an Aromachology pop-up store at the Toronto International Film Festival from September 10th through the 19th, across from the main entrance of the Four Seasons Hotel. They'll also be holding a trunk show at Henri Bendel in New York from October 26th through November 2nd, and at Exhale Spa, also in New York, from November 3rd through the 7th. For more information, check the Aromachology website. (via press release)