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We live for the fame, fame baby

Posted by Robin on 21 August 2009 27 Comments

Models Carmen Kass and Noah Mills in the promo spot for Michael Kors' new Very Hollywood fragrance. The music is The Fame by Lady Gaga. Below the jump: the "making of".

Filed Under: perfume in the news
Tagged With: carmen kass, lady gaga, michael kors, video

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27 Comments

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  1. LaMaroc says:
    21 August 2009 at 12:59 pm

    Going by the scent strip I smelled in a magazine, I’m disappointed by this one. I thought MK did rather well with his “Island’ fragrances and his Michael smells wonderful on everyone but me. This one just smelled very chemical and thin. I suppose I should reserve judgement until I actually smell it at the dept store.

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    • Robin says:
      21 August 2009 at 3:48 pm

      I smelled it VERY quickly on paper, and so I should reserve judgment too, but it certainly wasn’t love at first sniff.

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  2. Tama says:
    21 August 2009 at 4:02 pm

    I have a sample and it is meh. Just like everything else, it seems. I’ll try it again, though, to be fair. Might surprise me.

    I don’t care for the model they used in this. Not that she is not attractive, she just seems out of place, like the “girl next door wins a fantasy date in Hollywood” or something.

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    • Robin says:
      21 August 2009 at 5:44 pm

      Yes, yes! She’s gorgeous, but somehow all wrong to me (and so was he).

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      • kaos.geo says:
        21 August 2009 at 7:09 pm

        The guy does not look “hollywood” to me.
        My thought was “they should have gotten a Clooney look-alike”

        I believe they are trying to market hollywood glamour to youngsters, but the very idea sounds kind of contradictory to me.

        I have not smelled this… I will report as soon as I do :-)

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        • Robin says:
          21 August 2009 at 7:44 pm

          I wonder if that’s a big draw for young people or not? I have no idea.

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  3. prism says:
    21 August 2009 at 4:43 pm

    that woman who does the voice-over for th commercial sounds horrible…

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    • Tama says:
      21 August 2009 at 5:03 pm

      Kind of jarring, isn’t it?

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    • Robin says:
      21 August 2009 at 5:43 pm

      It was very odd…they must be after something in particular since it’s so unusual, but I can’t decide what. It didn’t call up Hollywood red carpet glamour, but maybe it’s supposed to.

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    • thenoseknows says:
      22 August 2009 at 5:45 am

      It’s Lauren Hutton, whoms moment is SOOOOO OVER! Step Back, Dahlink!

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      • Robin says:
        22 August 2009 at 10:25 am

        Oh, would never have guessed — thanks!

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  4. Tama says:
    21 August 2009 at 9:06 pm

    I wore this today since we were talking about it and it goes away in no time. It is truly unsubstantial. By the time I was leaving the house I had to top it off with some Miss Dior Cherie l’Eau just to smell like something and not clash with what was left. It showed promise for a fleeting nano-second.

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    • Robin says:
      22 August 2009 at 10:27 am

      Oh, too bad!

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  5. thenoseknows says:
    22 August 2009 at 5:43 am

    As Jaded as i am becoming about fragrance, I was Very Eager to smell this, and i have to say i was Happily Delighted! Very Much So, In Fact! The opening is Very Sugary/Floral, But not in a overly youthful Dessert way that something like Miss Dior Cherie or even Marc Jacobs new Lola comes across off the top and that comes off REALLY Fruit Cocktail-ish in the top notes! As it settles in i was taken with the floralness that whips up after the sweet fruity Orange-y/Berry like opening. you can smell the Jasmine and Ylang as they began to show through although it is very transparent and somewhat overshadowed by the big explosion of Gardenia which is the more Dominant note and is most apparent in the drydown with that Powdery Orris/Vanilla/Amber thing going on, which as it dries down does become TERRIBLY more sophisticated and a lot less extrovert! My only criticism is that the Dry piquantness of the Vetiver that is in it is very Thin and almost non-existent! if that note were more devolped in the Fragrance (especially in the top, But i do love the sweetness of the opening) i think it may be more appealing to an slightly more mature audience and make the fragrance a tad more elegant! it seems to be missing that facet, it seems more to Scream Outrageous Excess and i like that, and i like this fragrance, well no, i actually LOVE this fragrance, but i can be honest enough to say if a LITTLE more care had been put into it, it would have been a lot greater!

    I am a fan! I can easily see where Kors was going with this scent for the unabashed kind of glamour that Hollywood is known for and maybe more succinctly, the new YOUNG HOLLYWOOD, and it may be more marketed towards that demographic, but if you have a little patience with the fragrance it does have a lovely reward in the end and smells awfully nice, is it a masterpiece, As his signature scent is, well, frankly, HELL NO! but not everything needs to be, this should be enjoyed for the Delightful little Bagatelle it is! and in that sense, it succeeds with excess!

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    • Robin says:
      22 August 2009 at 11:25 pm

      Ok, now it’s sounding like a “love it or hate it”!

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      • thenoseknows says:
        23 August 2009 at 3:01 am

        most likely it will be one of those kind of fragrances… no middle ground here! LOL!

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        • Robin says:
          23 August 2009 at 2:44 pm

          Beats a scent that bores everyone to death & nobody cares either way!

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  6. zaheer says:
    22 August 2009 at 8:40 am

    i love Carmen Caas, she has such an odd appeal to her. Her flared nostrils give her a certain mystery. The ad looks good, they should have put something else into it, but we get the message. Micheal Kors brand has been in Africa for about a year (belive it) Micheal Kors for men was really a great fragrance , and last much longer then the similair smelling Gucci Pour Homme ( does my nose decieve me?)

    I look forward to smelling this one, which will probably hit Africa around christmas time ( how slow?)

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    • Robin says:
      22 August 2009 at 11:26 pm

      Agree that the message is clear enough! And hope you won’t wait that long…

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  7. Daisy says:
    22 August 2009 at 1:43 pm

    Carmen is obviously an attractive girl but she doesn’t seem at all glamorous to me. She seems like she should have her hair pulled back in a high ponytail and should be dressed in a pricey tennis get-up, racket and all. Bouncing around on a clay tennis court rather than a red carpet.

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    • Robin says:
      22 August 2009 at 11:26 pm

      Yes, exactly.

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  8. CynthiaW says:
    22 August 2009 at 3:08 pm

    I was at The Galleria today and walked by Michael Kors, they had a big window display of this, so I went in and asked for a sample – they were only too happy to oblige and were very friendly. I haven’t tried it yet because I’m busy with my Cristalle Eau Verte, but the commercial is very off-putting for some reason.

    It’s funny because the girl asked me if I’d smelled it yet (which I hadn’t and told her so) and I told her that I liked the original Island and wore the original Michael Kors …but after I left I realized that I’d once again mixed up MK and Marc Jacobs in my head because I wear the original Marc Jacobs, not MK. I don’t know why I can’t keep the two of them straight – the names aren’t *that* similar.

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    • Daisy says:
      22 August 2009 at 7:41 pm

      I make that very same mental leap from Marc Jacobs to Michael Kors I think it’s because of the m’s and hard c’s……I bet it’s a common thing too. Just how the brain works; automatically trying to fill gaps with familiar information. Wouldn’t worry for a second about it…if she was even really listening to you (I think they often don’t hear a word we say given their comments and suggestions) probably thought you were drawing parallels between the lines/fragrances.

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      • CynthiaW says:
        24 August 2009 at 11:30 am

        lol – she really wasn’t listening to me, she had a customer in there trying on boots who was probably actually going to buy something.

        Daisy – check your email, I might have some stuff that you want to try.

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    • Robin says:
      22 August 2009 at 11:27 pm

      I do that ALL the time. Very annoying…can’t keep them straight at all.

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  9. lightgreen22 says:
    22 August 2009 at 7:06 pm

    OK what the heck was up with
    the old lady voiceover at the end?

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    • Daisy says:
      22 August 2009 at 7:44 pm

      yeah, that was incongruent for sure. the whole ad is these young hollywood types : youth, sparkle, glamour, now! and then there’s Lauren Hutton with her whiskey voice and mature sophisticaton….last ditch effort to grab the more mature crowd? or just odd?

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