Michael Kors will launch Very Hollywood Michael Kors, a new "sophisticated floral" for women, this coming September. Kors calls the new fragrance the "most glamorous, indulgent scent we’ve ever done".
The fragrance notes feature mandarin, iced bergamot, wet jasmine, ylang-ylang, raspberry, gardenia, orris, creamy amber, soft white moss and vetiver.
Michael Kors Very Hollywood will be available in 30, 50 and 100 ml Eau de Parfum and 30 ml Parfum; the bottle is meant to evoke old-fashioned flashbulbs. There will also be a ballpoint pen with scented ink, a cocktail ring with solid perfume, and a matching body lotion. (via wwd)
Update: Very Hollywood Michael Kors is a white floral developed by perfumers Pascal Gaurin and Laurent Le Guernec. According to Mr. Kors, "It’s like a great little black dress. It’s simple, but it’s also obvious that a lot of work went into it.” The prices will range from $45 for the 30 ml to $85 for the 100 ml; the Parfum will be $300. (via cosmeticworld)