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You will always be a black star

Posted by Robin on 19 June 2009 50 Comments

The (short & sweet) promo for Avril Lavigne's Black Star perfume.

Filed Under: perfume in the news
Tagged With: avril lavigne, celebrity perfumes, video

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50 Comments

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  1. krokodilgena says:
    19 June 2009 at 8:29 am

    I should try spraying my perfume in my face next time

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    • Robin says:
      19 June 2009 at 9:01 am

      🙂

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    • Daisy says:
      19 June 2009 at 9:25 am

      lol— but clearly Miss Avril doesn’t have anything but water in that bottle—I can tell you from my adventures in decanting : that really getting perfume spray in the face stings your eyes like MAD and she’d be squinting and tearing up and rushing for a cool wet cloth…nope, I bet she’s spraying water in her face—which is just refreshing…
      But maybe if you can take the stinging and keep singing and smiling you could be famous too!

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    • owengreen says:
      21 June 2009 at 3:38 am

      I wish there was a way to give you some sort of measurable kudos.

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  2. Bunny says:
    19 June 2009 at 8:33 am

    wow. well, that was nauseating! lol

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    • miss kitty v. says:
      19 June 2009 at 8:44 am

      I was going to say “unnecessary,” but yes, that too! 😉

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    • Robin says:
      19 June 2009 at 9:02 am

      Why??? I missed anything nauseating, but also can’t believe nobody else mentioned Angel…this struck me as a complete dupe of many of the Angel commercials (think Naomi Watts, for instance, plucking an Angel “star” bottle out of the “sky”)

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      • Nina says:
        19 June 2009 at 9:06 am

        Yes, that struck me too. Doesn’t Naomi throw the star into the sky at the end of the Angel ad? I thought we were supposed to be imagining that Avril is catching it at the other end.

        The ad gave me a strong urge to avoid the perfume on the counter. I guess that’s the downside of the Angel connection.

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        • Robin says:
          19 June 2009 at 9:56 am

          I can’t remember the end of the Naomi ad…just know it made me think of this one right away!

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      • Bunny says:
        19 June 2009 at 9:09 am

        the song and the melodrama… too much!!

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        • Robin says:
          19 June 2009 at 9:55 am

          Ah.

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        • miss kitty v. says:
          19 June 2009 at 11:03 am

          Yes, same thoughts. And ditto about the Angel ad.

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  3. Amanda says:
    19 June 2009 at 8:56 am

    Well, that didn’t give me the urge to go test it…

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    • Robin says:
      19 June 2009 at 9:02 am

      Nor I, but perhaps it will have the desired effect on AL fans.

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      • kaos.geo says:
        19 June 2009 at 9:30 am

        I am worried about the non-desired effects, like temporary blindness from spraying perfume on your face!!! 🙂

        I never completely “get” her. She was a punk-ish rockish teen, then she went glam-pink, and now she taps lightly into the punkish vibe to sell the perfume (Black eyeliner is back, and the tu-tu fades to black!)

        This may be a good gift for my sister, though, who is 32 but looks about 22!!! hehehehe

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        • Robin says:
          19 June 2009 at 9:55 am

          I don’t get her or not…never heard of her (as usual) until she announced her upcoming scent 😉

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  4. Ayala says:
    19 June 2009 at 9:10 am

    Couldn’t help but notice that she’s wearing the Patricia Field belt from SATC movie

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    • Robin says:
      19 June 2009 at 9:55 am

      All of which is lost on me, sorry!

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      • Ayala says:
        19 June 2009 at 11:44 am

        http://cutecarry.files.wordpress.com/2008/07/belt-sjp-green-dress.jpg

        On SJP/Carrie it looks interesting because the almost “punk” belt is out of context; on AL is just looks predictable.

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        • Robin says:
          19 June 2009 at 12:27 pm

          Ah, thanks. Not my taste: don’t like it on either person.

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  5. smartylicious says:
    19 June 2009 at 9:46 am

    Angel anyone? 🙂

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    • Robin says:
      19 June 2009 at 9:55 am

      Yep.

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      • smartylicious says:
        19 June 2009 at 10:17 am

        oops, sorry, I just saw your comment above. I posted before reading the other comments, sorry about that, the ad got me overexcited (? LOL) Anyway, the perfume might not be so bad…..I usually like a nice gourmand. This one has plum and chocolate….Could even smell like Angel 😛 (without the overwhelming – for me- patch)

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        • Robin says:
          19 June 2009 at 11:32 am

          Yes, it really could smell Angel-ish! I doubt I’ll get to smell it though…

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  6. RusticDove says:
    19 June 2009 at 10:54 am

    I’m not the targeted demographic for this one, so I’ll refrain from any negative comments. lol

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    • Robin says:
      19 June 2009 at 11:32 am

      Same here.

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  7. Dagmar says:
    19 June 2009 at 11:02 am

    For some reason this makes me think about the pop divas of my youth and the perfumes they DIDN’T market to the masses that might have been cool —
    What would a Debbie Harry perfume be like? (musky!) Joan Jett (leathery!) Annie Lennox (unisex!) Siouxie Sioux (???)
    Marianne Faithfull? Nico? Francoise Hardy?
    No offense to anyone who likes them, but perfumes from Faith Hill, Jessica Simpson, and Avril Lavigne are just bound to be fruity/floral/gourmands, the equivalent of their music.

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    • miss kitty v. says:
      19 June 2009 at 11:06 am

      Oh, I like the idea of all of them having perfumes! A 70’s and 80’s ladies collection! 🙂

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    • krokodilgena says:
      19 June 2009 at 11:12 am

      but right now there’s M.I.A., Karen O., Bats for Lashes, Regina Spektor, etc, etc. It’s not like Françoise Hardy wasn’t among tons of not very good pop stars. France Gall?

      Nico would be what I imagine Messe de Minuit smells like. Since I haven’t smelled it, I can’t be too sure though.

      I’ve come up with the *perfect* perfume for Bill Kaulitz but if he comes out with one, it will be HORRIBLE. lolololol

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      • wondermelmo says:
        19 June 2009 at 6:09 pm

        Hmm, Bill Kaulitz…maybe something with sickeningly sweet strawberry and kiwi notes? And a sort of Play-doh-y clay drydown? 😀 Perhaps I’m giving this more contemplation than it deserves…

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        • krokodilgena says:
          19 June 2009 at 11:56 pm

          NEIN

          don’t hurt my gravatar’s feelings ; ____ ;

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          • krokodilgena says:
            20 June 2009 at 2:33 am

            well it might smell like that, but mostly because lack of contemplation.

            BUT if he would just hire me, everything would be different!
            It’d obviously be androgynous. He’s also kind of campy and tacky… so something glamorous without class.
            There’d NEED to be leather. Maybe powdery iris too.
            He’s a big ~*party boy*~, so maybe some boozy notes. Vodka seems to be his beverage of choice.

            In 2007 he had a rhinestone encrusted mic, and in 2008 he had a glittery mic so the bottle would have to be sparkly, obviously.

          • wondermelmo says:
            20 June 2009 at 7:51 pm

            If talk of fragrance arises, let’s make sure he hires you – this sounds much better 😉

    • Jill says:
      19 June 2009 at 2:52 pm

      I like the idea of a Siouxsie Sioux perfume! I would have bought that back in the day. 🙂

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      • wondermelmo says:
        19 June 2009 at 6:04 pm

        A Siouxsie fragrance! That would suit me down to the ground.

        And if for any reason I didn’t like it, I’d have to train myself to. 😉

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    • ggperfume says:
      23 June 2009 at 12:47 pm

      An Annie Lennox fragrance would be a must-sniff for me.

      Go back a decade or two earlier, and we could also have Aretha Franklin, Gladys Knight, Grace Slick, Joni Mitchell, Judy Collins, Joan Baez, Dusty Springfield, Janis Joplin . . . lots of inspiration. Maybe some niche perfumers could create an “Homage to” series.

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  8. kirstw says:
    19 June 2009 at 11:48 am

    hi im new here. im supposed to be the target market for this and it doesnt do anything for me and i sorta like avril. on the plus side the bottle looks nice 🙂

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    • Robin says:
      19 June 2009 at 12:28 pm

      Hi and welcome! Are you planning to smell it? If you do, do come back & tell us what you think.

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  9. Absolute Scentualist says:
    19 June 2009 at 1:45 pm

    I’m one of the few I know who quite loves Angel (my hubby adores it), so I’ll admit that giving this a try will likely be on the agenda. I like to think that the face fronting the scent had nothing to do with making the actual fragrance itself, which makes testing or purchasing *shudder* okay… The justifications of a perfumista…

    On the ad, I got myself in the ear once with some perfume and it was excruciating. The very thought of it coming into contact with more delicate tissue (oh, a spray to the face, say) is cringe-inducing. There’s better ways to dab it on her cheeks or spray some thenn walk through it that would have cut down on the dramatic and ridiculous factor. But Avril has to be a “rebel”, even when putting on perfume. 🙂 Whatever floats her and the marketing team’s boat.

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    • Robin says:
      19 June 2009 at 3:19 pm

      LOL..yeah, I’ve gotten the ear too. And the mouth…

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  10. Lizzi says:
    19 June 2009 at 2:06 pm

    Ugh. I too am in this demographic, but I won’t be smelling this. I not impressed by most (if any!) of the 13-18 age celeb frags. I received Fancy as a gift and ended up regifting it. And the only thing Avril is good for is waking me up everyday. I use “Girlfriend” as my alarm bell because the chorus is the most annoying thing ever, hence what will get me outta bed….

    But the perfume is a no-go….

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    • Robin says:
      19 June 2009 at 3:20 pm

      I thought Fancy was better than most…we’ll have to see what AL comes up with.

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  11. perfumesecrets says:
    19 June 2009 at 5:54 pm

    That twirp copied Angel. The start of it was like the opening of a Soap Opera and then it was a completely bad copy of Naomi’s Angel commercial. Tacky.

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    • Robin says:
      19 June 2009 at 9:22 pm

      It was not a great copy, it’s true…Thierry Mugler clearly spent much more on his version.

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  12. faintlymacabre says:
    19 June 2009 at 9:39 pm

    I had this persistent voice in my head at work this afternoon, saying “black star, black star”…. I couldn’t figure out for the life of me where it was from. Thank goodness for my twice a day NST habit- I just realized it was from watching the commercial this morning. Despite (or due to) the subconscious advertising, I think I’ll give this one a miss.

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    • Robin says:
      20 June 2009 at 10:03 am

      Hey, I’ve had worse ear worms!

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  13. kirstw says:
    20 June 2009 at 7:10 am

    hi yeah i probably will smell it and ill report back to everyone lol

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    • Robin says:
      21 June 2009 at 4:21 pm

      Do!

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  14. owengreen says:
    21 June 2009 at 3:52 am

    Anyone ever heard the radiohead version, covered by gillian welch. (black star). Search it out, it’s worth a listen. Most beautiful breakup song ever.

    I agree with the majority of the above sentiment, that it will probably stay in safe and approachable category. It just makes me think about how much the packaging and advertising comes into play here.

    Makes me think of axe. Here’s why- they have just taken some basic men’s cologne models of fragrance, cheapened them down and packaged them in an edgy youthful mystique.

    Take their instinct addition to their line. Bay rum. Totally normal old bay rum. But the initial perception is skewed so much by the edgy marketing campaign.

    I bet they could put it (black star) into a shiny metal bottle, and call it silver star by hannah montana. I think it’d probably come across just as well.

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    • Robin says:
      21 June 2009 at 4:22 pm

      But the Axe ads are so much fun! Or at least, I think so. This was not so fun or edgy to me.

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