Canadian pop punk star Avril Lavigne will launch Black Star, her debut perfume, this summer (although it will not appear in the US until the fall). The new scent "was inspired by Avril’s individuality and style" and is described as "young and fresh and edgy". Black Star is being released under licensing arrangements with Procter & Gamble Prestige.
The fragrance notes feature pink hibiscus, black plum and dark chocolate.
Avril Lavigne Black Star will be available in 15, 30, 50 and 100 ml Eau de Parfum; the bottle features a detachable studded ring around the neck. (first quote via press release, second quote and additional information via wwd)
Update: see a review of Avril Lavigne Black Star.
Avril Lavigne has always struck me as being Barbie Punk – lots of dressing up and looking vaguely tough, but not really any threat to the psyches of teenagers in heavy eyeliner. This perfume ad just makes my case. How can you be punk AND have perfectly ironed hair and a pink tulle dress and not even a hint of hole in your pantyhose?? She's too darn clean!
Mind you, the notes are interesting. A fruity floral gourmand?
I think she's fake, and a snot on camera. That ad is just awful.
I will have to go listen to her music — I'm having a hard time imagining what “pop punk” might be — certainly does look like Barbie Punk from the ad. Think this one is geared VERY young.
the Pussycat Dolls should have perfumes
each of them could have one…. even though I'm not sure anyone (besides meeee) knows their names
pop punk has been around since the 70's!!!
and there are lots of different kids….
I wouldn't consider her any kind of pop punk though….
Her first album was co-written by the same people who wrote Hillary Duff's first album.
and they're also credited with ruining Liz Phair's career
http://www.dailymotion.com/video/x1fy17_avril-lavigne-girlfriend_music
there are some ~*swear words*~ in that song…
pink hibiscus ?!? must be some special genetically modified perfumed variety, especially selected in a high secret biotechnology institute by a white-lab-coated A.L. herself (well maybe the lab coat is pink&punk too, that could explain a lot)
ps: please let me know if I'm wrong
Alright, you forced me to consult Wikipedia. I certainly never heard the term used in the 70s to apply to any of the bands they list…people called them either punk or rock or punk rock, but never heard “pop punk”, and would have thought that in the 70s being called “pop punk” would have been the kiss of death. P
I skimmed the article and read “pink hibiscus” as “pink biscuits”. Not far off the mark surely.
If Pussycat Dolls had fragrances, I'd probably pick one. They're bound to be better than Harayuku Lovers.
Well at least if the PussyCat Dolls did come out with a perfume it may have more of a real chance at being truly edgy
But I can see tweens all over North America drooling for this and it does actually sound a little different than the usual pink pepper~ fruity tooty combo
There are a few varieties of scented hibiscus, although I rather doubt any of them were distilled for this perfume.
You CAN buy a hibiscus essential oil — don't know if it is made from the scented variety of hibiscus, or from the sepals, which are commonly used to make herbal tea.
Pink biscuits! We need a fragrance w/ pink biscuits.
To me, pop punk is someone like The Clash or even the B52's, originally considered edgy and wild but then went mainstream. Avril is mainstream all the way. Nothing wrong with that though. Real punk is more like the Violent Femmes back in the 80's – now there is a great name for perfume – Violent Femme!
their underwear line isn't as bad as I thought it would be
I heard they're going to have a makeup line
http://djanebeatz.files.wordpress.com/2008/08/pcd_doll_domination.jpg
from left to right… Kimberly, Jessica, Nicole, Melody, Ashley
If Nicole came out with a perfume and it wasn't too expensive, I might be crazy enough to buy it.
I watch Kimberly's vlogs sometimes, she seems really sweet! I want to be bffs with Nicole and Kimberly… and they also just happen to be friends with my fav band.
Kids today…they don't appreciate the classics, like Wendy O. Williams. Now what would HER frag have smelled like? boggles the mind…
Wikipedia agrees with you, but I still say I never heard anyone call The Clash or The B52s “pop punk” back in the 70s…I think it's a newer term.
Love the Plasmatics! Adding Patti Smith, the Ramones, Dead Kennedys, Circle Jerks, Bad Brains, Black Flag to that list….
thanks, I grew up in thre tropics, surrounded by a hibiscus hedge, none of the shrubs had scented flowers, so I was surprised… (and I generally know my flowers, e.g. I'm waiting for my scented tulips to sprout), well, I've learned something, thanks to Ms. Lavigne and you!
oh yeah definitely, pop punk is a new term. I totally agree! I think Joe Strummer (R.I.P) would have been very upset to be called “pop” anything ever!
if Jello Biafra or Henry Rollins came out with perfumes none of their fans would be happy about that….
Urgh. Avril Lavigne rubs me the wrong way too, she has engaged in quite a bit of posturing about being somehow different and more “real” than other manufactured pop stars in pretty packaging like Britney Spears etc…
Still, I suppose if I had a tween/teen daughter I might prefer her to idolize Avril Lavigne.
I'm feeling a little febrile today, so this sounds like a good idea to me: Lazy Friday Poll of fragrances we would like to see, based on our misreading of a note in an actual fragrance, said actual note being something we would prefer not to wear. E.g., pink biscuits/pink hibiscus. Feel free to tell me this is a lousy idea. Or at least too long of an idea to gain any traction.
Love Henry Rollins. Agree, I don't think they do the cologne thing anyway….
She spits at people, too. Real classy.
I think admiring Patti or Chrissie couldn't hurt either…
She looked so much like Paris Hilton in this ad, i had to do a double-take to see that it was Avril.
I, too, think “pop punk” is a newer term. In my opinion, it refers to “punk lite”.
Besides, Avril was sued for plaigarism (and settled out of court) because her song “Girlfriend” is so close to The Rubinoo's 1979 song “I Wanna Be Your Boyfriend” (also performed by The Ramones)
She claims she's never heard the song, but I find it hard to believe that someone who calls herself so punk would have never heard The Ramones, KWIM?
Honestly, nothing about a plaigarism lawsuit screams “individuality” or “edgy” to me.
I like dark chocolate notes in perfume (hello Covet!) but I doubt I'll be going out of my way to smell this one
.
Some of them aren't real big on the soap thing, either.
Let's not forget Iggy Pop or the Stooges, eh?
Absolutely, and a host of other interesting artists. Avril Lavigne might serve as a sort of gateway drug, though.
Pop Punk does not refer to “punk lite”
she gave up on the “punk” thing by her second album
that Rubinoos song is not the same song as the Ramones song, they just happen to sound exactly the same.
However, “Girlfriend” sounds like a completely different song
It would be best to teach your daughter to be herself and admire whoever she wants to admire
listening to Patti Smith does not make you intelligent, interesting and despite popular belief, it won't make you cool either.
Trying too hard: She's doin' it rite!
Anyway, I hate how so many [celebrity] fragrance releases today don't read “XX's New Scent!” but “XX's Debut Scent!” Which pretty much seals the deal for flankers that nearly nobody wants.
Well, bear in mind that the note in the scent isn't necessarily related to anything in nature, although of course it might be. Who knows.
Added to the list!
She said “in her opinion”, so that's perfectly fair.
Do they say that? I hadn't even noticed, although I use the word debut here at times.
LMAO! Now, “Pink Biscuits” would be one “pink” fragrance I might be ineterested in. See? A little dyslexia and you've got a whole new niche of frags.
Hmmm – I'm gonna take a stab and say “burnt skin accord”, sweat, grease, diesel, bleach, hairspray, leather, latex, “adrenaline accord” and dirt with a sandalwood-civet base. That's just off the top of my head.
Really?! Ick.
Just taking her cue from Iggy Pop – lol
She looks like she's 12 in that ad.
I'm part of the generation that was the direct market for Avril Lavigne when she first broke out, and I'm in my mid-20's now. Not that anyone considered her a ~Great Artist~ back then, despite her claims to 'authenticity', but I'm totally puzzled to see her still hanging on to this tween-poseur-punk thing. I mean, from a marketing standpoint, teens today are not into Avril Lavigne, and her 'base' has grown up — and she apparently hasn't. Er, who's going to buy this?
I wish more interesting young celebrities would do fragrance. Like… Natalie Portman would probably do something cerebral and odd and niche-like. Or even the Olsen twins: sometimes they're ghastly, but no doubt they are original and chic. Etc.
Black Star in a pink bottle? pa leeese.
And I guess you know Sara Jessica Parker has a new one that is called Enough. That pretty much sums up how I feel about the onslaught of celebrity fragrances.
Ojeda, she looks really young. But maybe she is — I don't know how old she is.
The Olsen twins have done scents…think they're still sold, but don't know where.
Seriously?? Or are we kidding?
What would the Sex Pistols fragrance have smelled like?
Avril Lavigne should be, like, 23 or 24. She's also been married for a while, so she's a 'settled' twentysomething, which makes that pink-tutu-wearing image of her in the ad even more fake and annoying to me. But anyway, it'll be interesting to see how this does commercially. LOL maybe her die-hard fans will buy them by the crate…?
I'd like the Olsens to do scents for their current lines The Row or Elizabeth & James. I think they could do interesting fragrances along those lines, reflecting their personal style, like Gwen Stefani did with L and Harajuku.
Its at Kohls now. I think i might have to go check it out 2day!
Thanks so much for the news!
Went to kohls and it smells nice. Not a SUPER sweet HEAVY fragrance at all. Its not Angel or Queen or Pink Sugar. Its surprisingly rather light. I like it and the price is right so i might have to get me a bottle. Its perfect for the teen target audience.. My little cousins are going to love it. The bottle is alright. Its a nice little scent that wont hurt anyone. It isnt going to make people go crazy for its originality or anything. Its enjoyable but has been done before.
Sounds fine, thanks!
hi theyve got this on the fragrance shop website (in the uk) so ill have to go and have a try. i hope i like it ive been dying to try it for like ages lol.
Good luck!