Lingerie brand Natori will launch Natori Eau de Parfum this coming August. It is the first fragrance for the line under new licensing arrangements with Parlux, and is described as the "modern evolution" of a now-discontinued perfume the Natori company developed and marketed in-house during the 1980s.
The new Natori Eau de Parfum is a sparkling floriental developed by perfumer Caroline Sabas. The notes feature sparkling aldehydes, rose, plum, ylang-ylang, purple peony, night-blooming jasmine, patchouli, amber and satin musk accord.
Natori Eau de Parfum will be available in 50 and 100 ml and in matching body products; it will be exclusive to Saks Fifth Avenue through October. (via wwd)
Update: "The EdT is held in a dark violet flacon that is designed to ressemble a water lily, and has a small, clear window revealing the contents." (via cosmeticnews)
Another update: see a review of Natori Eau de Parfum.