I do not create luxury. I am an extremist. I like to see an idea or discussion through to the end. I am an outspoken critic and I do not allow mediocrity. Luxury doesn't explain itself and cannot be consciously intended; it should be immediately apparent.
— Serge Lutens, answering the question "There's a great quote on your website about the vulgarity of trying to create luxury. Is this a contradiction of your positioning?", in Cosmetics International, 1/30/09 (print edition).