Ah yes, the last-minute impulse purchase. I’m still not immune to it, especially at Sephora: when I’m waiting on the inevitable line to pay, I can’t help browsing through the items that the beauty superstore has so thoughtfully placed in bins leading up to its cash register. Hershey’s Almond Lip Balm was my most recent such purchase.
I don’t know anything about the manufacturers of this balm and the others in its line, other than that they’re called On10, they’re located in midtown Manhattan, and they create “fun novelty lip balm…using authentic flavors from some of America's favorite confection and beverage brands.” I might have bypassed this particular impulse purchase if I hadn’t sniffed the Hershey’s Almond tester. This lip balm has an unexpectedly deep and wonderful scent: a rich, pure almond fragrance. It’s not buttery and it’s not paired with a candy-like cherry; it’s just a straight, mouthwatering almond. It would appeal to the nose of someone who loves Korres Bitter Almond body products or fragrances like Serge Lutens Louve.
Furthermore, unlike other “novelty lip balms,” this one isn’t just a serving of petrolatum. It includes sunscreen in a base of olive oil, beeswax, coconut oil, cocoa butter, and other naturally soothing ingredients, so that it protects and moisturizes at the same time. This product could also be used as a good-smelling cuticle balm, or a salve for dry elbows and so on; the container is generously sized and should last for a long time.
On10’s website promotes its “sophisticated retro-inspired packaging that you'll remember from your childhood,” which puzzles me a bit; they must have been unintentionally aiming for a more mature demographic than the average Sephora shopper, because most of the designs seem to date back to the pre-World War II era. In any case, the Hershey’s Almond packaging is adorable: a tin pot with old-timey lettering over an illustration of a chrysanthemum. (The lid is occasionally difficult to remove; a screw-top cap would have been more convenient.) All in all, this new balm was a serendipitous result of my idle line-waiting browsing.