A little LOL from the folks at Burger King, in support of their new fragrance, BK Flame.
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having worked in production for 25 years I had to giggle – most producers would've brained her with that statue – but it's an hysterical concept, nonetheless.
At least they didn't have the producer throwing himself on the King, though it sounds like a definite possibility. I'm falling in love with this campaign and am going to get the spritz for a chef friend. Just gotta.
One other thing – it's a shame they don't sell it at actual Burger Kings – they would make a fortune!
xo
I really like this ad too! And agree it's a shame they aren't selling it at BK, but guess the actual product is sort of besides the point — the marketing is working fine even if they never sell a single bottle, right? They've gotten TONS of press.
Oh no! The video is no longer available?? The site is HILARIOUS, thanks for posting the link!! I thought I was going to DIE with the whipped cream… ACK! Just too funny. I can't believe it's a real product! I may have to get some. 🙂
Laura
Whew – the second time I tried, it played, didn't give me the “this video is no longer available” text. Yay!
Good — it's still playing for me !
OMG LOL!!!!!
Cracked me up too 🙂
OMG, it's hysterical, and so wrong on so many different levels. Where are they going to sell it, Sephora?
It's kind of hysterical to read some the non-fragrance blog reactions to this campaign, or really, to the idea of this being a fragrance at all. There's a lot of faux-disgust and snarking going on, which I suspect happened because it's the easiest way to react. Moreover, I suspect that reaction was exactly what Burger King was looking for.
My first thought was, OMG, eventually we might be able to wear a full course of meals on our skin one day… now I can start with a BK Flame in the afternoon, and finish with a Ben & Jerry's Waffle Cone in the evening? But I'm missing breakfast! Where's my Denny's Moons Over My Hammy fragrance?!
Only at Rickys NYC, as I understand it.
I agree entirely that it was BK's intent, and they've succeeded quite well. Hope those ad peeps were well paid.
And seriously, I'm sure the Denny's is up next 😉
Nice to see you!