Nautica will launch Nautica Oceans, a new fragrance for men, this coming March. Oceans will take advantage of new water-based (rather than alcohol-based) fragrance technology developed at Mane USA:
The patent-pending micro-emulsion technology...allows for a concentrated oil load of up to 20 percent to be built into water-based fragrances — and as a bonus, also offers skin benefits.
Oceans is meant to be "an environmentally responsible fragrance which utilizes biodegradable ingredients and packaging", and will be fronted by actor Luke Flynn.
Oceans is a fresh aquatic fougere; the notes include ocean air, lemon tonic, sea botanicals, sea salt rose, lavender reef, geranium, amber crystals, sun-drenched teak and regatta accord.
Nautica Oceans will be available in 50 and 100 ml Eau de Toilette and in matching grooming products; the bottle design was inspired by a signal flag. (quotes via wwd, additional information via cosmeticnews)
Update: see a review of Nautica Oceans.
I'm trying to figure out how you can capture the smell of a whole regatta. And what's a sea salt rose? I am actually a little intrigued by this – although I dislike marine accords and most water scents, I would maybe like something that actually smells like the ocean, and boats.
LOL — the notes are rather fanciful here, aren't they? No idea what a regatta accord entails.
If it's anything like the regattas I attended as a child (the provincial holiday in Newfoundland is even called Regatta Day, first Wednesday of August), the accord probably smells like salt water, seagull poo, sweaty rowers, sweaty onlookers, greasy junk food, and car exhaust. So I'm guessing that's not it.
Regatta accord is quite funny.
The geek in me is actually really turned on by this new water-based technology — wondering if that will eventually supplant alcohol-based formulations. Also cool that they're at least giving lip service to green packaging/materials. I'm not a huge fan but also not a hater of “oceanic” scents (Aqua Motu works), but this is obviously a good fit for their brand.
And who the hell is Luke Flynn?
Sweaty rowers, yay!
Errol Flynn's grandson, of course!
I really like CB I Hate Perfume's water formula. This one apparently allows for a greater concentration of the oils, so should be very interesting, although I understand now Coty has an exclusive for some period of time.